EL Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Abb. Beijing · full-time.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Sell products, systems and services in your assigned segment, working toward volume, mix and profitability goals
- Build customer relationships by learning what buyers need and matching them with suitable offerings
- Create sales plans, review order progress and propose recovery steps when results may fall short
- Prepare offers with bid teams or the marketing manager, covering technical details, pricing and trading terms
- Develop new opportunities in your segment and handle sales administration, collections and project support as needed
What you bring
- An engineering degree or applied experience selling technically complex products in a segment
- At least six years in a comparable role at an organization in the same value chain
- Experience forecasting sales and understanding how customers use the relevant products and services to create business value
- Commercial knowledge of contract terms, plus working familiarity with CRM, configurators, and other listed digital tools
Who this fits
This role suits someone with a business-development mindset who can build lasting relationships across customer and internal teams. The position reports to the EL Product Marketing Manager and is based in Beijing.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
Job Title: Segment Specialist
Job Summary: Responsible for the sale of products/systems/services within a designated segment, in line with the industry segment strategy. Achieves both qualitative and quantitative sales targets to ensure sustainable order growth, revenue, profitability, market share, and customer satisfaction. Responsible to identify and develop new sales opportunities within the assigned segment.
Main Accountabilities: Volume and profit
Sells products/systems/services to customers, focusing on volume, mix and profitability targets for assigned Divisions.
Customer relations
Establishes and maintains effective customer relationships to understand
customer needs, promote customer understanding of full product/systems/ services offering, and align to provide a solution.
Ensures a positive customer experience throughout the sales process.
Sales plans
Prepares sales plans using company tools.
Performs regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls.
Sales
Creates added value for the customer and ABB and ensures the successful
outcome of transactions, contracts and proposals by using effective sales techniques.
Communicates details in accordance with ABB offering and strategy
(delivery time, payments, and general terms and conditions).
Marketing
Ensures efficient marketing activities and value proposition to customers.
New market opportunities
Identifies and drives the development of new market opportunities in the designated market and ensures know-how sharing and cross-collaboration.
Administration
Manages administrative procedures in sales processes, and supports collection and project management activities when needed.
Offer preparation.
Prepares offers in coordination with the bid and proposal department and/or the Marketing Manager.
Ensures appropriate technical and financial aspects of offers, including prices and trading conditions.
Requipment
* Engineering degree or applied experience selling segment with strong technical content
* Min. 6 years of experiences in similar position at comparable value chain organization
* Understanding how the assigned customer base applies products, systems and services to generate business value
* Understanding customer ecosystem and key stakeholder groups in the assigned market
Experience developing sales forecasts
* Commercial experience, knowledge of general terms and conditions of commercial contracts on assigned market
* User level knowledge of digital tools - CRM, configurators, MS applications
* Open minded person, ready to learn from experiences
* Dares to ask and willing to contribute
* Proven ability to make connections quickly and develop lasting partnerships across the internal and customer ecosystem
* Business development mindset, always looking for new ways to grow the assigned portfolio
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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