EL Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Abb. 2 Locations · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Carry out product marketing plans for an assigned segment, including product positioning and value propositions
- Help build business plans and apply the division’s market pricing approach
- Give salespeople technical and commercial product training to improve selling effectiveness
- Study local markets, customer demands, trends, and competitors to find gaps and set priorities
- Work with the factory on specifications, launches, pricing, upkeep, and product-range profitability
What you bring
- Two to five years of experience in the semiconductor or data center field
- A bachelor’s degree in engineering
- Knowledge of power quality and energy management
- Comfort communicating in English, with strong communication and self-learning abilities
Who this fits
This role suits a mid-level product marketer supporting the Smart Building division in Taiwan. You’ll work in a hybrid model with Channel, customer, and Sales stakeholders, and report to the EL Product Marketing Manager.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
Your role and responsibilitiesIn this role, you will have the opportunity to implement and execute product marketing strategies in the assigned area to achieve business objectives in line with the global product strategy. Each day, you will support the sales organization in driving sales and services for assigned products, responding to customer needs by analysing market and competitor trends to identify new opportunities, and representing the local business in global market forums. You will also showcase your expertise by collaborating with the factory to define product specifications aligned with market requirements and supporting activities including development, launch, maintenance, pricing, and profitability of the product range.
The work model for the role is: hybrid
This role is contributing to the Smart Building division in Taiwan. Main stakeholders are Channel, customer, Sales
You will be mainly accountable for:
- Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
- Supporting business plan creation focused on driving business development for a defined market and implements Division market pricing policy.
- Driving sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
- Analyzing local market size, trends, customer needs, and competitors to identify offering gaps, assess ABB’s position, and define product marketing priorities.
Qualifications for the role
- Ability to demonstrate your experience in / Have established skills / advanced skills / You have 2~5 years of experience in Semicon/Datacenter field.
- You are passionate about / you are captivated by / you are innovative around communication skills and Self-learning skills.
- Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of Bachelor Degree in engineering field.
- You are at ease communicating in English.
- Knowledge of power quality and energy management.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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