EL- LVS Product Marketing Specialist
At a glance
Mid-level Product Marketing role at Abb. Cairo · full-time.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run promotional work for consultants and end users through technical presentations, demonstrations, seminars, and educational materials
- Build lasting relationships with target consultants and end users, helping them understand ABB offerings and their benefits
- Analyze assigned markets and track segment results for current and prospective products, systems, and services
- Plan customer visits, review progress regularly, and use promotional methods that strengthen the value offered
- Find new opportunities in the assigned market while sharing expertise and building technical, commercial, design, and behavioral capabilities
What you bring
- Bring at least ten years of relevant professional experience, including work related to communication systems
- Hold relevant qualifications and demonstrate strong technical ability with a willingness to keep learning
- Communicate fluently in spoken and written English and Arabic, with strong presentation and interpersonal skills
- Use Microsoft Office confidently and bring negotiation, communication, customer focus, and leadership capabilities
Who this fits
This onsite Cairo role suits an experienced product marketing professional supporting the EL-LVS business in Egypt. You’ll need to handle pressure, work collaboratively, stay adaptable and mobile, and engage directly with consultants and end users. The work calls for a customer-oriented person who can combine technical knowledge with presentations, relationship building, and market development.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
LVS local Sales & Marketing Manager__
Your role and responsibilities
In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.
The work model for the role is: Onsite
This role is contributing to the EL-LVS Business in Egypt.
You will be mainly accountable for:
Implementing proactive promotional activities for the consultants & end-user, including technical presentations, demonstrations, seminars and education material
Establishing and maintaining effective long-term relationships with target group consultants/end-user to understand their current and future needs and to ensure the customer has a good understanding of the full ABB product/systems/services offering, features and benefits to ensure a positive customer experience.
Preparing plans for visits and performing regular status reviews.
Ensuring efficient marketing activities and strong value proposition to customers by using effective promotional techniques.
Identifying and driving the development of new market opportunities in the designated market and ensuring know-how sharing and cross-collaboration.
Ensuring cross-collaboration and continuously developing own and team members’ technical, commercial, design and behavioral competences and know-how
Challenges you will be conquering:
Ability to work under pressure, team-working and developing & helping others, adaptable, flexible and mobile. Appreciating and applying social responsibility, sustainability, and ethical considerations.
Qualifications for the role
Professional experience of at least 10+ years’ experience in related work experience.
Relevant qualifications with additional experience in communication systems is a must.
Excellent presentation, interpersonal skills and customer-oriented mindset.
Must have strong technical skills and willingness to learn and proficiency in MS Office
Language Proficiency: Fluency in both spoken & written English & Arabic language.
Proficiency in Microsoft office, leadership capabilities, negotiation, presentation & communication skills.
What's in it for you
We want you to bring your full self to work on your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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