Social & Content Creator - Baby
At a glance
Mid-level Content Creation role at ZURU. Auckland · full-time.
Pay not stated Content Creation salary
growthroles summary, based on the employer's posting.
What you'll do
- Create short social clips, longer videos, product and lifestyle pieces, reactive posts and campaign assets
- Film in studios and at outside locations, shaping each shoot around its brief
- Bring motion, generative AI and mixed-media techniques into your content work
- Handle post-production from the first footage review through colour, sound and the finished cut
- Build supplied scripts and briefs into videos, and speak up when you spot a stronger idea
What you bring
- A filming and editing portfolio built through one to three years of work, with range and a clear creative perspective
- Fast, capable use of Premiere Pro, CapCut, DaVinci or an equivalent editing program
- Practical use of generative AI and mixed-media techniques to make or enhance content
- You know how TikTok, Instagram and YouTube content performs and how to shape work for each
Who this fits
This suits a hands-on creator who can shoot and edit while bringing ideas to collaborative productions. The role is onsite in Auckland. ZURU describes its work style as fast-moving and office-first.
From the employer
Position Overview
We're growing ZURU Creative and looking for a Social & Content Creator for our Baby brands: part editor, part crafter, part storyteller, and someone who lives in the timeline and never settles for "good enough". You'll be our production powerhouse, bringing ideas and stories to life through crafted content, out in the world or in the studio, with a camera or with AI, polished or raw and real. You understand the creative brief and have the skills to deliver it, frame by frame, cut by cut, post by post.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.
Position Impact
ZURU Creative's mission is to be the best in the world. We don't make ads. We make culture, filling feeds with ideas that stop thumbs, spark FOMO and build brand worlds people want to live in. Content you shoot in Auckland reaches millions of fans around the world, across multiple brands, formats and markets, so your skills will be challenged and developed constantly. You'll work with Creatives and Social & Content Managers who are obsessive about craft and culture, inside a company that backs bold.
How you'll help us grow
Film and edit content across a range of formats: short-form social, long-form, product, lifestyle, reactive and campaign
Shoot on location and in studio, adapting to any brief
Use generative AI, motion and mixed media to push what content can look and feel like
Maintain high craft standards, from framing to colour grade to sound, in every frame
Bring creative concepts to life from briefs and scripts provided by Creatives and Social & Content Managers
Contribute your own ideas: if you see a better angle, say it
Stay platform-native, creating content that looks and feels right for TikTok, Instagram and YouTube
Own your post-production end to end, from raw footage to final cut
What Helps You Win Here
A strong filming and editing portfolio built over 1–3 years, showing range, craft and a real creative point of view
Fluency in Premiere Pro, CapCut, DaVinci or equivalent: you're fast, clean and skilled
Hands-on experience using generative AI and mixed media tools to create, enhance and push the boundaries of content
Social platform knowledge: you understand what performs, why it performs and how to make it for each platform
A storyteller and self-starter: adaptable, curious, collaborative and fun to be on set with
Think you’ve got what it takes? Apply now and tell us your story.
Who thrives at ZURU
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.
ZURU – Reimagining tomorrow 🚀
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