Senior Brand & Visual Designer
At a glance
Senior Graphic Design role at Zuehlke. Porto · full-time.
Pay not stated Graphic Design salary
growthroles summary, based on the employer's posting.
What you'll do
- Create visual concepts and campaign assets for presentations, social channels, reports, events and internal communications
- Turn brand positioning, messages and business topics into visuals, then keep guidelines, templates and assets current
- Review important creative work and brief or challenge outside partners when projects call for it
- Use A/B tests and performance insights with digital and campaign teams to improve creative and engagement
- Develop AI-assisted workflows and self-service tools so employees can make brand-consistent materials
What you bring
- You have substantial professional experience in visual, graphic or brand design, backed by a strong portfolio
- You bring hands-on design skill across formats, including excellent PowerPoint and presentation work
- You have worked with established brands, design systems, guidelines and templates
- You communicate confidently in English and can explain creative choices while working well with others
Who this fits
This suits a senior, hands-on designer who pairs visual craft with interest in performance and making design easier to scale. You’ll work with colleagues and teams in an international environment.
From the employer
Founded in Switzerland in 1968, Zühlke is owned by its partners and located across Europe and Asia. We are a global transformation partner, with engineering and innovation in our DNA. We're trusted to help clients envision and build their businesses for the future – to run smarter today while adapting for tomorrow’s markets, customers, and communities. Our multidisciplinary teams specialise in tech strategy and business innovation, digital solutions and applications, and device and systems engineering. We excel in complex, regulated spaces including health and finance, connecting strategy, tech implementation, and operational services to help clients become more effective, resilient businesses.
If you share our values and want to do the best work, for the right reasons, we can offer you the chance to do it on a global scale and play a real role in shaping our exciting journey.
Your role
At Zühlke, our brand is how we translate who we are, what we stand for and how we want to be perceived into every interaction with our clients, employees and wider ecosystem.
We are looking for a Senior Brand & Visual Designer who combines outstanding design craft with strong brand judgement and an interest in the impact design creates.
You will own Zühlke's visual brand expression and bring it to life across our key communication channels and touchpoints. This is a hands-on role: you will design yourself, while also helping us evolve how design works at Zühlke through strong guidelines, smart tools, AI and enablement.
What you will do
Create and evolve our visual brand
- Develop visual concepts and assets for campaigns, presentations, social media, reports, events and internal communications.
- Translate our positioning, messages and business topics into compelling visual solutions.
- Own and evolve our visual brand guidelines, templates and assets, ensuring consistently high quality across touchpoints.
- Provide strong creative judgement, review key materials and brief or challenge external creative partners when needed.
Design for impact
- Work closely with our digital and campaign teams to understand how creative assets perform.
- Use A/B testing and performance insights to continuously improve creative concepts and support engagement and conversion.
- Stay close to developments in design, digital experiences and visual communication, including how competitors and leading brands are evolving.
Own and simplify our brand ecosystem
- Own and maintain our existing brand platforms, tools and related contracts, including Brand Hub and Templafy.
- Ensure that templates, guidelines and assets remain current, relevant and easy to use.
- Continuously look for opportunities to simplify our brand ecosystem and reduce tools or services that no longer add sufficient value.
Shape AI-enabled design and self-service
- Explore and develop practical AI-supported design workflows for Zühlke.
- Help employees create high-quality, brand-compliant materials themselves through AI, templates and clear guidance.
- Drive a shift from central design support for every request towards scalable self-service, while keeping important brand touchpoints at a high creative standard.
What you bring
- Strong professional experience in visual, graphic or brand design, supported by an outstanding portfolio.
- Excellent visual judgement and the ability to translate ideas, messages and emotions into compelling design.
- Strong hands-on design skills across different formats, with excellent PowerPoint and presentation design capabilities.
- Experience working with established brands, design systems, guidelines and templates.
- A genuine interest in how design performs, with an understanding of or curiosity about A/B testing and creative optimisation.
- An eye for emerging design trends, new technologies and developments in digital brand experiences.
- Confidence to explain and defend creative decisions while remaining open to feedback and collaboration.
- A pragmatic, hands-on mindset. You enjoy creating great design, not just directing others.
- Curiosity and willingness to experiment with AI-enabled design. Existing AI expertise is an advantage, but not a prerequisite.
- The ability to work independently and collaboratively in an international environment.
- You communicate confidently in English and work effectively in an international environment with colleagues, internal customers, and other technical teams.
What will make you successful
You are not someone who simply makes things look good. You want to understand why design works, what it communicates and what impact it creates.
You combine creative instincts with curiosity about performance. You care about the details, but also think about how great design can become easier, more consistent and more scalable across an organisation.
Ultimately, you will help us answer one important question every day:
Does this look, feel and perform like Zühlke?
If you feel you don't meet all the requirements, we are still happy to get to know you, learn more about your ambitions and ideas and look forward to receiving your application!
We welcome people from all backgrounds, regardless of their gender, personality, national origin, race, religion, colour, sexual orientation, gender identity, age, marital status, disability or veteran status.
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