Marketing Manager, ASEAN
At a glance
Mid-level General Marketing role at ZOLL Medical Corporation. Bangkok · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build ASEAN marketing plans that expand reach, deepen engagement, and support business growth
- Coordinate launches, promotions, and other go-to-market programs with regional and global partners
- Equip sales teams and distributors with demand-generation programs and enablement materials
- Use customer, market, competitor, and industry findings to shape commercial decisions
- Run events and campaigns while tracking results, budgets, vendors, and compliance
What you bring
- A bachelor's degree in marketing, business, life sciences, communications, or a related subject
- Five to eight years of advancing marketing experience, preferably in healthcare, medical devices, life sciences, or diagnostics
- Hands-on strength across product marketing, commercial marketing, demand generation, and sales enablement
- Strong English communication plus the ability to coordinate projects across countries and cultures
Who this fits
You’ll suit a regional marketing manager role that combines strategy, launches, sales support, market analysis, events, and budget ownership. You’ll work with sales, distributors, agencies, and cross-functional stakeholders across ASEAN, often influencing without direct authority. The role is based in Bangkok and includes mentoring team members where applicable.
From the employer
At ZOLL, we're passionate about improving patient outcomes and helping save lives. We provide innovative technologies that make a meaningful difference in people's lives. Our medical devices, software and related services are used worldwide to diagnose and treat patients suffering from serious cardiopulmonary and respiratory conditions.
The Acute Care Technology division of ZOLL Medical Corporation develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally. Products include AEDs, trauma kits, ventilators, temperature management solutions, and more. Our dedicated employees take pride in their commitment to improving patient outcomes while delivering world-class customer service.
At ZOLL, you won’t just have a job. You'll have a career—and a purpose.
Join our team. It’s a great time to be a part of ZOLL!
About the role
The Marketing Manager, ASEAN is responsible for developing and executing regional marketing strategies that drive business growth, market penetration, customer engagement, and brand awareness across Southeast Asia. Working closely with sales teams, distributors, and cross-functional stakeholders, the role delivers impactful marketing programs, market insights, and sales enablement initiatives that support commercial objectives and strengthen the company's position within the healthcare and medical technology industry.
Essential Functions
Develop and execute regional marketing strategies and initiatives to drive business growth, market penetration, and customer engagement across ASEAN.
Lead go-to-market planning and execution for product launches, promotional campaigns, and strategic marketing programs in collaboration with regional and global stakeholders.
Partner with sales teams and distributors to support demand generation, sales enablement, customer acquisition, and revenue growth.
Gather and analyze market intelligence, customer insights, industry trends, and competitive activity to identify opportunities and inform business decisions.
Develop and localize marketing content, sales tools, digital assets, and customer-facing materials to support commercial objectives.
Plan and manage regional events, conferences, webinars, workshops, and customer education programs to enhance brand visibility and customer engagement.
Monitor marketing performance, campaign effectiveness, and return on investment, providing recommendations for continuous improvement.
Manage marketing budgets, external vendors, and agency partners to ensure effective and efficient execution of marketing activities.
Collaborate with cross-functional teams to ensure alignment of marketing strategies, messaging, branding, and business priorities.
Ensure all marketing activities comply with company policies, industry regulations, and applicable compliance requirements.
Mentor and support team members where applicable, fostering collaboration, accountability, and professional development.
Required/Preferred Education and Experience
Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related discipline.
5–8 years of progressive marketing experience, preferably within healthcare, medical devices, life sciences, diagnostics, or related industries.
Strong experience in commercial marketing, product marketing, demand generation, and sales enablement.
Excellent written and verbal communication skills in English.
Proven ability to manage multiple projects and stakeholders across different countries and cultures.
Strong analytical, project management, organizational, and problem-solving skills.
Ability to work independently while effectively influencing stakeholders in a matrix environment.
ZOLL is a fast-growing company that operates in more than 140 countries around the world. Our employees are inspired by a commitment to make a difference in patients' lives, and our culture values innovation, self-motivation and an entrepreneurial spirit. Join us in our efforts to improve outcomes for underserved patients suffering from critical cardiopulmonary conditions and help save more lives.
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