Senior / PDC Specialist (Patient Marketing), Refractive, SEA
Zeiss Group Open · verified Sep 21, 2026 At a glance
Senior General Marketing role at Zeiss Group. Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Analyze patient-marketing and digital campaign results to guide clinic growth
- Track campaign outcomes and share performance metrics with relevant stakeholders
- Create and coordinate digital, physical and promotional marketing materials
- Support patient acquisition programs across Southeast Asian markets
- Advise clinics and regional teams with marketing findings and recommendations
What you bring
- A bachelor's degree in marketing, communications, analytics, business or a related discipline
- Three to five years in digital marketing, patient marketing or campaign management
- Practical skill in performance analysis and campaign measurement
- Hands-on experience with SEMrush, Google Analytics, Google Search Console, Google Ads, Meta advertising and BI dashboards
- Experience coordinating agencies, designers or creative production
Who this fits
You’ll suit this role if you can combine campaign analysis with hands-on content production and support for patient acquisition. Healthcare, medical device or ophthalmology experience is preferred, along with exposure to customer journeys and several Southeast Asian markets. The role is based in Singapore and works with regional teams across Southeast Asia.
From the employer
The PDC Specialist – Patient Marketing, Refractive SEA supports the Practice Development Consulting (PDC) function by providing patient-marketing intelligence, digital performance analysis, campaign tracking, content development and execution support to improve patient acquisition and clinic growth across Southeast Asia.
Key Responsibilities
- Analyze patient marketing and digital campaign performance.
- Track and report campaign effectiveness and key metrics.
- Develop and coordinate marketing content and promotional materials.
- Support patient acquisition and clinic growth initiatives.
- Provide marketing insights and recommendations to clinics and stakeholders.
- Collaborate with regional teams to execute marketing programs across Southeast Asia.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Analytics, Business, or a related field.
- 3-5 years of experience in digital marketing, patient marketing, or campaign management.
- Strong experience with digital performance analysis and campaign tracking.
- Hands-on experience with platforms such as SEMrush, Google Analytics, Google Search Console, Google Ads, Meta advertising platforms and marketing dashboards/BI tools.
- Experience managing agencies, designers or creative production.
- Experience developing or adapting digital and physical marketing materials.
Preferred
- Experience in healthcare, medical devices, ophthalmology, or related industries.
- Familiarity with patient acquisition and customer journey strategies.
- Experience supporting multiple Southeast Asian markets.
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