SEO Specialist
At a glance
Mid-level SEO role at zdfirm. Austin · contract · no salary stated · we estimate $71,000–$81,000.
zdfirm has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run SEO plans aimed at increasing client inquiries and referrals
- Work with the Content Strategist on keyword discovery and content topic planning
- Improve blog pages, paid search copy, website content, and landing pages for stronger traffic and rankings
- Identify website technical SEO repairs and carry out link-building initiatives
- Oversee more than twenty GMB listings and maintain GA4 reporting on traffic and rankings
What you bring
- At least three years of professional SEO experience
- A track record of growing service businesses through sound SEO practices
- Hands-on experience running Google My Business listings
- Experience creating SEO reports and using their findings to guide decisions
- Working familiarity with SEMRush, Screaming Frog, MOZ, and Google Analytics
Who this fits
You’ll suit a mid-level SEO role focused on analysis, implementation, reporting, and local listing management. The position is a contractor role based in Austin.
From the employer
Zinda Law Group is looking for a highly analytical and organized SEO Specialist to join our growing Marketing team. This person will be developing and executing successful SEO strategies to gain more clients and referrals for the firm.
Responsibilities:
- Development and execution of successful SEO strategies to get us more clients and referrals;
- Partner with Content Strategist on keyword research and topic ideation;
- Evaluate and recommend optimizations to existing blog content to drive traffic and rankings;
- Recommend fixes for technical SEO issues on the website;
- Manage our 20+ GMB listings – content posting, reviews, and other optimizations;
- Suggest optimizations for paid search copy٫ website content٫ and landing pages;
- Develop a plan for and execute on link building effort;
- Report on aspects of SEO such as traffic and rankings and make data-driven suggestions for optimizations;
- Set up and maintain SEO reporting in GA4.
Qualifications and Experience:
- 3+ years of experience in SEO;
- Demonstrated ability to grow service-oriented businesses using SEO best practices;
- Experience with managing Google My Business listings;
- Experience setting up and making decisions based on SEO reporting;
- Familiarity with relevant tools (e.g. SEMRush٫ Screaming Frog٫ MOZ) and web analytics tools (e.g. Google Analytics)
To apply, please submit your resume and cover letter.
Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.
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