Finance Manager, Marketing
At a glance
Mid-level General Marketing role at Zapier. Remote, United States · full-time · no salary stated · we estimate $119,500–$187,500.
Zapier has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run marketing FP&A across headcount plans, budgets, and actuals for current views against plan
- Compare demand-generation and brand channels, then produce return reporting for each
- Forecast pipeline from marketing spend and flag coverage or target risks early
- Track purchase orders and vendor commitments so overspend risks surface before they happen
- Connect marketing spend with pipeline and closed-won revenue alongside Sales and RevOps
What you bring
- A strong investment-banking background with GTM exposure, or at least eight years in marketing FP&A or GTM finance
- A practical understanding of how sales pipeline turns into closed-won revenue
- Experience managing headcount, actual spending, and purchase orders within an end-to-end budget
- Clear communication skills for reducing complex analysis to concise executive takeaways
Who this fits
You’ll suit a manager-level finance role embedded with marketing leadership, where you shape decisions in real time rather than provide periodic reporting. You should be comfortable defining ambiguous problems, surfacing risks independently, and using AI tools with judgment. The role is remote, and the listing identifies San Francisco as its location.
From the employer
AI at Zapier
At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.
Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.
Job Posted: September 21, 2026
Hi there!
We're looking for a Finance Manager to be the dedicated finance partner for Zapier's marketing organization. This is a unique opportunity to own the full financial picture for one of the most strategically important spend areas at the company - headcount, budget, and channel investment while playing a key role in connecting marketing activity to pipeline and revenue outcomes. You'll report into the Head of GTM Finance and partner closely with marketing leadership, working closely with Sales FP&A and Corporate FP&A to establish a clean interlock between marketing, sales, and company level financials.
About You
You have a strong investment banking background with exposure to GTM motions, or 8+ years of experience in marketing FP&A or GTM finance - either path with a solid understanding of how sales pipeline converts to closed-won revenue
You're comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders
You have a strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes
You're comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped
You have good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked
You actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool
You're a strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager
Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred
Things You’ll Do
Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking, so marketing leadership always has a clear, current view of where things stand against plan
Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting
Work on sales pipeline forecasting based on spend, as part of setting GTM targets and ARR modeling, flagging risks to pipeline coverage or targets early
Serve as an embedded business partner to marketing leadership - not a once-a-month reporting function, but someone marketing trusts to think through decisions with in real time
Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens
Analyze the connection between marketing spend, pipeline generation, and closed-won revenue, working cross-functionally with Sales and RevOps
Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel is consistent end to end
Use AI to automate recurring finance processes, building skills and agents that can run parts of month-end close and re-forecasting cycles
How to Apply
At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.
Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.
After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.
Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.
Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.
Application Deadline:
The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.
Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
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