Digital Marketing Manager (all genders)
At a glance
Manager-level Digital Marketing role at Zalando. Ansbach · full-time.
Pay not stated Digital Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the email strategy and build automated journeys for customers and leads in Salesforce Marketing Cloud
- Write B2B email messages, subject lines and calls to action that support campaign goals
- Prepare campaigns and landing pages, maintain the WordPress site, and improve tracking, usability and web performance
- Review email and campaign results in Google Analytics and Salesforce Marketing Cloud, then use the findings to refine performance
- Provide hands-on support for digital work across channels and coordinate with other teams
What you bring
- Hands-on Salesforce Marketing Cloud experience is required; Sales Cloud experience is an added advantage
- You can write effective email and campaign copy for B2B audiences
- You have worked with WordPress, landing pages and social platforms such as LinkedIn
- You can interpret campaign data and create reports using Google Analytics and Salesforce Marketing Cloud
Who this fits
This role suits a self-directed digital marketer who can manage campaign work and collaborate across teams. It is hybrid, with occasional office attendance, and can be based in Germany or the UK.
From the employer
ABOUT TRADEBYTE
At Tradebyte, we work with the biggest players in e-commerce - from trendsetting fashion brands to major online retailers. Our goal is to create a workplace where everyone feels valued, supported, and empowered.
We offer flexible work schedules, professional development opportunities, and a real commitment to work-life balance. We embrace diverse perspectives and ensure that every voice is heard and respected, because you’re unique and that matters to us.
As we continue to grow, we’re looking for new colleagues who share our passion. Love what you do - do what you love. Join Tradebyte, an independent company within the Zalando Group!
THE ROLE AND THE TEAM
As a Digital Marketing Manager at Tradebyte, you will drive our digital and email communications forward by taking full end-to-end ownership of our mailing strategy and customer journeys. Joining our Marketing & Communication team, you’ll work autonomously across campaign setups, content creation, and technical automation, playing a crucial role in enabling our future marketing setup and boosting audience engagement.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
- Own the execution and strategy of our email marketing, including designing, setting up, and managing automated customer and lead journeys within Salesforce Marketing Cloud (SFMC)
- Act as an end-to-end communicator by directly writing clear, engaging email copy, compelling subject lines, and effective CTAs tailored for B2B audiences
- Support campaign setups, landing page preparation, and website administration (WordPress) to ensure seamless conversion tracking, UX/UI optimization, and web performance
- Analyze campaign performance, email open rates, and conversion metrics using Google Analytics and SFMC reporting tools to deliver actionable insights and drive continuous optimization
- Serve as a versatile digital expert within the team, providing operational support, cross-functional collaboration, and reliable coverage for digital initiatives across channels.
WE’D LOVE TO MEET YOU IF
- Hands-on experience with Salesforce Marketing Cloud (SFMC) is mandatory; experience in combination with Salesforce Sales Cloud is a strong plus
- Strong written communication and copywriting skills, with a track record of creating compelling email content and campaign copy for B2B audiences
- Good understanding of digital marketing tools and platforms, including experience with WordPress, landing page setups, and social media channels like LinkedIn
- Experience analyzing digital campaign data and building performance reports using tools like Google Analytics and SFMC
- Strong organizational, problem-solving, and cross-functional collaboration skills to manage digital projects independently.
- A proactive mindset with a keen eye for detail and a strong commitment to delivering high-quality work.
OUR OFFER
Tradebyte provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model - work where it works for you within Germany or the UK, with occasional office attendance required for moments that matter.
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start for full-time employees
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Wellhub, formerly Gympass)
- Mental health support and coaching available
- Drive your development with our training offerings and biannual peer-to-peer review
Digital Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
Digital Marketing
Find me workBy the team behind growthroles.