Head of Marketing

Zaizi Open · verified Aug 15, 2026

On-site London Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Zaizi. London · full-time · £75,000–£95,000 base.

SalaryStated by Zaizi

£75,000 – £95,000

Base salary for this role, in GBP per year, as published in the posting.

This role, from ZaiziOur estimate for the market: £73,000–£104,000

Below the market median of £96,000 for lead marketing leadership roles in London.

Worked out from 16 postings that stated pay, median £96,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll set and run a marketing plan tied to business goals, audiences, and public-sector positioning
You’ll create campaigns that attract qualified sales leads and monitor their conversion and quality
You’ll strengthen the brand through content, thought leadership, public relations, and market insight
You’ll lead the marketing team, budget, reporting, and alignment with sales and Club delivery

What you bring

You’re an experienced marketing leader with a successful B2B track record, ideally in technology or the public sector
You’re skilled in SEO, SEM, social media, email, content, analytics, and enterprise CRM marketing processes
You can turn strategy into plans, interpret performance data, manage budgets, and report results
You understand public-sector policy, procurement, digital transformation, and government service frameworks
You’ve built and motivated strong teams while collaborating with internal and external stakeholders

Who this fits

You’ll lead the marketing function from an onsite role in London, while the listing also mentions flexible working. You’ll suit work focused on public-sector digital transformation, team leadership, sales alignment, and measurable marketing performance.

From the employer

Our work culture is inclusive, modern, friendly, and democratic. We look for bright, positive-thinking individuals with a can-do attitude. Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you'll fit right in!

We are seeking an experienced and passionate Head of Marketing to lead and execute our marketing strategy. As Head of Marketing, you will play a vital role in driving brand awareness, generating leads, and positioning us as a leader in the public sector digital transformation. You will be responsible for developing and implementing comprehensive marketing campaigns, overseeing all marketing activities, and managing the marketing budget. You will work closely with the sales and Club delivery teams to ensure alignment between marketing efforts and business objectives.

Key Responsibilities:

Marketing Strategy Development & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and target audience.
Lead Generation: Generate qualified leads for the sales team through various marketing channels and campaigns.
Brand Building: Enhance brand awareness and reputation through compelling content, thought leadership, and public relations activities.
Market Analysis & Insights: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
Team Leadership & Management: Build, lead, and mentor a high-performing marketing team.

KPIs:

Marketing Qualified Leads (MQLs): Track the number and quality of leads generated by marketing activities.
Website Traffic & Engagement: Monitor website traffic, user engagement metrics (bounce rate, time on site), and conversion rates.
Brand Awareness & Sentiment: Measure brand awareness and sentiment through surveys, social media monitoring, and other relevant metrics.
Return on Marketing Investment (ROMI): Track and analyse the return on investment for marketing campaigns and activities.
Content Performance: Measure the effectiveness of content marketing efforts through metrics like website traffic, social media engagement, and lead generation.

Requirements

Requirements:

Proven Experience: Extensive experience as Head of Marketing or similar role, with a demonstrable track record of success in B2B marketing, ideally within the technology or public sector space.
Strategic Thinking: Strong strategic thinking and planning skills, with the ability to develop and execute comprehensive marketing plans.
Digital Marketing Expertise: Deep understanding and practical experience in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
Content Marketing & Thought Leadership: Proven ability to create compelling content and thought leadership initiatives that drive engagement and generate leads.
Data Analysis & Reporting: Strong analytical skills and experience with marketing analytics tools, with the ability to track, measure, and report on marketing performance.
Communication & Interpersonal Skills: Excellent communication and interpersonal skills, with the ability to collaborate effectively 1 with internal and external stakeholders.
Public Sector Knowledge: Understanding of the public sector landscape, including government policies, procurement processes, and digital transformation initiatives.
Budget Management: Experience in managing marketing budgets and optimizing resource allocation.
Team Leadership: Proven ability to build, lead, and motivate high-performing marketing teams.
Passion for Technology: Genuine interest in and enthusiasm for technology and its potential to transform the public sector.
CRM: Practical experience of implementing marketing processes and pipeline within an enterprise CRM system (ideally hubspot)

Bonus Points:

Experience with Account-Based Marketing (ABM) strategies.
Familiarity with government digital service standards and frameworks.
Strong network of contacts within the public sector technology community.

If you are a driven and innovative Marketing Director with a passion for making a difference in the public sector, we encourage you to apply!

Salary £75,000 - £95,000

Benefits

25 days paid holiday, plus bank holidays

Vitality medical insurance
Workplace Pension 5% employer contribution
Group Life Assurance
Cyclescheme
5 days a year for approved Training
WFH equipment allowance
Buy / Sell Holiday
2 days paid volunteering days

Other benefits:
Flexible working
Work on exciting projects - make a difference
Empowered to make decisions
Encouraged to fail fast and learn quickly

For further information contact- Talentteam@zaizi.com

Nat Hinds-Head of Talent

Kayla Kirby-Talent Acquisition Specialist