Head of Marketing

Clera getclera.com Open · verified Aug 17, 2026

On-site Berlin Full-time Director Marketing Leadership

Leadership Marketing Leadership role at Clera. Berlin · full-time · €75,000–€120,000 base.

SalaryStated by Clera

€75,000 – €120,000

Base salary for this role, in EUR per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own marketing from strategy and budget through execution and pipeline reporting
Shape positioning and stories that make a technical AI product clear, memorable, and conversion-focused
Set channel priorities and KPIs, then connect marketing activity to pipeline and revenue
Build an AI- and automation-led growth playbook for scalable inbound across paid and organic channels
Run launches and structured channel tests, then hire and develop the team as the company grows

What you bring

At least four years in growth or marketing, with ownership of a function and meaningful budget responsibility
Turn complex technical products into clear positioning and persuasive narratives
Hands-on experience with paid and organic growth and scalable playbooks
Lead launches for new segments or markets and create AI-led, automation-focused strategies
Hire and develop marketing teams while using experiments, KPIs, and data to guide decisions

Who this fits

You'll suit a founding-level marketing role where you own the function, stay close to execution, and build a team as the company grows. You need to work full time onsite in Berlin, Germany, or relocate there. English and German fluency are required, and visa sponsorship is unavailable.

From the employer

About the Role

We're a fast-growing, seed-stage AI voice platform — backed by top-tier investors including Y Combinator — building human-like AI agents that automate sales, support, and operational tasks across millions of customer calls for B2C companies. With a small but high-calibre team of ~16 and strong early traction, we're looking for a Head of Marketing to own and scale our entire marketing function.

This is a founding-level marketing hire. You'll shape how a genuinely technical product is positioned, build a repeatable AI-first growth engine from the ground up, and play a central role in our expansion into the UK and US markets. You'll be hands-on from day one — and grow a team around you as we scale.

What You'll Do

Own marketing end-to-end: strategy, budget, execution, and pipeline impact reporting.
Define and refine positioning and storytelling that make a technical AI product memorable and conversion-focused.
Set KPIs and priorities across all channels; report on contribution to pipeline and revenue.
Build and run a growth playbook that leans heavily on AI and automation to scale inbound across organic and paid channels.
Plan and execute go-to-market launches for new segments and markets, with a near-term focus on UK and US expansion.
Continuously test new channels using structured experiments and data to drive decisions.
Hire, develop, and lead a high-performing marketing team as headcount grows — while staying operationally involved.

What We're Looking For

Required:

4+ years in growth or marketing with clear ownership of the function and meaningful budget responsibility — ideally at an early-stage or high-growth company.
Proven ability to translate complex, technical products into clear positioning and compelling narratives.
Strong hands-on experience across both organic and paid growth channels, with a focus on building repeatable, scalable playbooks.
Experience leading go-to-market launches for new segments or markets, including international expansion (e.g. UK, US).
Track record of designing and executing AI-driven and automation-first marketing strategies.
Experience building and scaling a marketing team — including hands-on hiring and people development.
Data-driven approach: comfortable running experiments, tracking KPIs, and making decisions from data.
Fluent in both English and German (bilingual) for marketing messaging and cross-functional collaboration.
Based in or willing to relocate to Berlin, Germany — this role is on-site.

Nice to Have:

Prior experience at a B2B SaaS, AI, or customer service technology company.
Familiarity with CRM-integrated marketing stacks (e.g. HubSpot, Salesforce).
Background working in or marketing to B2C-serving businesses.

Compensation & Benefits

Salary: €75,000 – €120,000 per year, depending on experience.
Significant ownership and influence as an early senior hire in a well-funded, high-growth startup.
Direct collaboration with the founding team and visibility across the entire business.

Please note: visa sponsorship is not available for this role.

Location

This is a full-time, on-site role based in Berlin, Germany. Remote or fully distributed arrangements are not available for this position.