Paid Search Media Specialist

Yes& Open · verified Sep 18, 2026

Remote Worldwide Full-time Mid-level Paid Search / PPC

Mid-level Paid Search / PPC role at Yes&. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Learn client goals and audiences, then shape paid search plans around performance targets
Research keywords, audiences, and competitors while building campaigns, ads, extensions, and landing page guidance
Launch and manage Google Ads, PMax, and Microsoft Ads campaigns through SA360, refining bids, budgets, and targeting
Set up and troubleshoot GA4 and GTM conversion tracking while checking data across advertising, CRM, and reporting systems
Test tactics, interpret results, create performance reports, and find opportunities to expand campaign impact

What you bring

Hands-on capability with SA360, Google Ads, and Bing
Ability to configure and manage conversion tracking in GA4
A bachelor's degree in marketing, communications, advertising, public relations, or a related discipline
At least three years of paid search and programmatic digital media experience
Strong organization, prioritization, problem-solving, and advanced Excel skills

Who this fits

You’ll fit a data-focused paid search practitioner who can balance client work with independent execution and teamwork. The role serves federal government, healthcare, association, and higher education clients, and is remote. Agency experience is strongly preferred, especially with those client groups.

From the employer

Yes& is looking for a data-driven Paid Search Specialist to join the Yes& team. Working primarily with Federal Government, Healthcare, Association, and Higher Education clients, you will be responsible for developing a deep understanding of the client’s business, objectives, and target audiences and come to the table with fresh ideas on how to leverage and optimize paid search campaigns across Google Ads, PMax, Microsoft Ads, and emerging AI platforms to achieve their goals. Google Tag Manager and Programmatic experience using DV/CM360 is a huge plus.

This position will work closely with our Media Strategy Directors, Sr Digital Media Strategist, and broader media team to plan and execute paid search campaigns including media strategy, planning, keyword research, setup, and ongoing campaign management and optimization.

What You Will Do

Strategy and Management:

Work with clients and internal teams to help define goals and objectives, and develop strategic paid search plans that establish and improve KPIs, including CPL, CPA, ROAS, conversion rates, impression share, and more.

Conduct keyword research, audience analysis, and competitive benchmarking.

Develop campaign structures, ad copy, extensions, and landing page recommendations.

Launch, manage, and continuously optimize paid search campaigns across Google Ads (including PMax) and Microsoft Ads, primarily through SA360.

Monitor and optimize keywords, bids, budgets, audiences, and targeting strategies.

Execute A/B tests to improve CTR, conversion rate, and ROAS.

Identify opportunities for campaign improvements, expansion, and growth.

Analytics & Tracking

Configure, maintain, and troubleshoot conversion tracking using GA4 and Google Tag Manager (GTM).

Ensure data accuracy across Google/Microsoft Ads, GA4, CRM, and reporting platforms.

Validate tracking implementations using browser developer and tag debugging tools.

Support attribution analysis and performance measurement initiatives.

Analyze results and develop insightful performance reports.

Stay up to date on advertising industry trends and best practices, including emerging AI platforms.

Experience You Need

Hands-on proficiency with SA360, Google Ads, and Bing is required.

Proficiency with conversion tracking configuration within in GA4.

Bachelor’s degree in marketing, communications, advertising, public relations, or another related field.

3-4+ years of relevant experience in paid search and programmatic digital media. Agency experience strongly preferred.

Resourceful and detail-oriented with strong problem-solving and time management skills; adept at working under tight deadlines; able to evaluate priorities and manage multiple campaigns simultaneously.

Ability to research and learn to use new platforms; test tactics and strategies; and analyze performance and recommend optimizations.

Strong organization and project management skills, with the ability to manage media budgets, schedules, and coordinate with internal project teams.

Proficient in Microsoft Office products including PowerPoint, Teams, and advanced Excel functions (pivot tables, vlookup, data visualization, etc).

Experience that Would be a Plus, but not Required

Google Ads/GA4 Certification.

Experience with GTM and Google Data Studio

Experience with CRM integrations (Salesforce, HubSpot, AEM, etc.).

Programmatic media on DV360, and/or paid social media.

Agency experience working with clients in federal government, associations, or healthcare.

Values You Should Share with Us

Working within a diverse team environment

Crafting solutions for internal and external processes

Communicating effectively with colleagues and / or clients

A mix of collaboration and self-direction in work