Social & Creator Marketing Strategist

Yaba Open

Barcelona Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Yaba. Barcelona · full-time · no salary stated · we estimate €53,000–€61,500.

Estimated pay

Yaba has not published a salary for this role. The figure below is our estimate, not theirs.

€53,000 – €61,500

What the middle half of mid-level general marketing roles in Barcelona paid, among postings that did state a salary.

Worked out from 5 postings that stated pay, median €54,500. Last updated Oct 10, 2026.

RoleGeneral Marketing

SeniorityMid-level

LocationBarcelona

EmploymentFull-time

PostedOct 29, 2026

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Choose social channels, themes and formats, then maintain the global calendar and selected local accounts
Film and edit original content, combining brand posts with community submissions and creator storytelling
Lead creator work from finding partners and briefing them through campaign coordination, permissions and results
Prepare UGC for review and future use, while engaging followers and spotting audience insights
Apply AI to content ideation and reuse, assess performance, and experiment with platform formats

What you bring

Four to five years shaping social and content strategy alongside creator marketing, preferably for consumer brands
You can film and edit content and have run influencer work and UGC initiatives from planning through delivery
You know how to establish ongoing micro-influencer and ambassador collaborations across different markets
You bring strong Instagram and TikTok knowledge and C1 English, spoken and written

Who this fits

This mid-level role suits someone who can plan strategically while producing content and managing creator programmes independently. You’ll work with the Brand Marketing Lead, marketing and product teams, plus local-market partners. The role is based in Barcelona and offers flexible hours with a hybrid option.

From the employer

We are looking for a creative and hands-on Social & Creator Marketing Strategist to scale NaturaleBio’s social media, content and creator ecosystem across global and local-market profiles.

You will own the end-to-end strategy and execution, from content creation and creator partnerships to UGC, community management and reporting, leveraging AI to scale content production while maintaining brand consistency.

Reporting to the Brand Marketing Lead, you will work closely with the wider Brand Marketing team and local-market stakeholders.

You will shape how NaturaleBio shows up across social platforms and creator communities, turning brand priorities and audience insights into engaging content and repeatable programmes. Your focus will be to build a consistent, efficient and measurable content engine that strengthens brand awareness, community and long-term growth.

Own the social media strategy, defining channel priorities, content pillars and formats.

Manage the global content calendar and selected local profiles, aligning content with campaigns and seasonal moments.
Create, film and edit in-house content.
Build a scalable content engine combining brand-owned content, UGC and creator-led storytelling.
Own creator marketing end to end, from strategy, outreach and briefing to relationship management and reporting.
Develop micro-influencer and brand ambassador programmes, including recurring collaborations and incentive models.
Coordinate campaign logistics, product seeding, timelines, approvals, usage rights and asset management.
Manage the UGC pipeline, ensuring content is reviewed, organised and ready for publishing or reuse.
Manage community engagement and identify relevant audience insights.
Track social, creator and UGC performance, reporting on KPIs and identifying optimisation opportunities.
Leverage AI tools to scale content ideation, production and repurposing while maintaining quality and brand consistency.
Monitor platform trends and test new formats and tools to improve reach, engagement and efficiency.
Collaborate with the Brand Marketing Lead, wider marketing and product teams to align content with brand strategy and business priorities.

4–5 years of experience in social media strategy, content strategy and creator marketing, ideally in FMCG or consumer brands.
Experience working with international brands or across multiple markets.
Strong knowledge of Instagram, TikTok, creator ecosystems and emerging content trends.
Strategic thinker with hands-on content creation and video editing skills.
Experience managing influencer campaigns and UGC programmes end to end.
Ability to develop scalable micro-influencer and brand ambassador programmes.
Strong curiosity about AI tools and their application to content creation and workflow optimisation.
Highly organised and autonomous, with strong project management, communication and copywriting skills.
Data-driven mindset, using performance insights to optimise content.
Excellent spoken and written English (C1); German is a plus.

We are YABA, the lifelong well-being curator. Pioneering a new era of thriving longevity, to not only live longer but also better. We combine health and pleasure through a holistic approach to quality and growth.

Our people and culture are our strength. We value care, curiosity, eagerness, and joy. Every voice matters, fostering teamwork and supportive relationships. Challenges fuel growth, and open collaboration drives the best results. Inspired by our Mediterranean roots, we embrace a balanced, joyful life and prioritize well-being.

We try to keep it simple. Often recruiting processes are intransparent, long and complicated operations. At YABA, we want to attract the best talents by creating a simple and transparent recruiting process that is aligned with our company culture.

We will try to ensure you have a maximum of 3 interactions with us:

People & Culture Screening
Technical Interview with our team members
Interview with Leader

People-First Culture
At YABA, people are at the heart of everything we do. We’re building a place where you can thrive, feel valued, and have a real impact.
Time to Recharge
Enjoy 25 vacation days each year to rest, explore, or spend time with loved ones.
Smart Compensation
Access tax-advantaged flexible retribution, allowing you to personalize your compensation package with benefits that fit your lifestyle.
Work-Life Harmony
We trust you to do your best work your way—with flexible hours and the option to work hybrid.
Birthday Off
Celebrate your special day your way—with a day off during your birthday month.

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At a glance

What you'll do

What you bring

Who this fits

From the employer

We are looking for a creative and hands-on Social & Creator Marketing Strategist to scale NaturaleBio’s social media, content and creator ecosystem across global and local-market profiles.

You will own the end-to-end strategy and execution, from content creation and creator partnerships to UGC, community management and reporting, leveraging AI to scale content production while maintaining brand consistency.

Reporting to the Brand Marketing Lead, you will work closely with the wider Brand Marketing team and local-market stakeholders.

Own the social media strategy, defining channel priorities, content pillars and formats.

Manage the global content calendar and selected local profiles, aligning content with campaigns and seasonal moments.

Create, film and edit in-house content.

Build a scalable content engine combining brand-owned content, UGC and creator-led storytelling.

Own creator marketing end to end, from strategy, outreach and briefing to relationship management and reporting.

Develop micro-influencer and brand ambassador programmes, including recurring collaborations and incentive models.

Coordinate campaign logistics, product seeding, timelines, approvals, usage rights and asset management.

Manage the UGC pipeline, ensuring content is reviewed, organised and ready for publishing or reuse.

Manage community engagement and identify relevant audience insights.

Track social, creator and UGC performance, reporting on KPIs and identifying optimisation opportunities.

Leverage AI tools to scale content ideation, production and repurposing while maintaining quality and brand consistency.

Monitor platform trends and test new formats and tools to improve reach, engagement and efficiency.

Collaborate with the Brand Marketing Lead, wider marketing and product teams to align content with brand strategy and business priorities.

4–5 years of experience in social media strategy, content strategy and creator marketing, ideally in FMCG or consumer brands.

Experience working with international brands or across multiple markets.

Strong knowledge of Instagram, TikTok, creator ecosystems and emerging content trends.

Strategic thinker with hands-on content creation and video editing skills.

Experience managing influencer campaigns and UGC programmes end to end.

Ability to develop scalable micro-influencer and brand ambassador programmes.

Strong curiosity about AI tools and their application to content creation and workflow optimisation.

Highly organised and autonomous, with strong project management, communication and copywriting skills.

Data-driven mindset, using performance insights to optimise content.

Excellent spoken and written English (C1); German is a plus.

We are YABA, the lifelong well-being curator. Pioneering a new era of thriving longevity, to not only live longer but also better. We combine health and pleasure through a holistic approach to quality and growth.

We try to keep it simple. Often recruiting processes are intransparent, long and complicated operations. At YABA, we want to attract the best talents by creating a simple and transparent recruiting process that is aligned with our company culture.

We will try to ensure you have a maximum of 3 interactions with us:

People & Culture Screening

Technical Interview with our team members

Interview with Leader

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.