Marketing Operations Lead

XTM International Open · verified Sep 9, 2026

On-site Athens Full-time Senior Marketing Operations

Senior Marketing Operations role at XTM International. Athens · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set up ABM programs, divide target accounts into segments, and measure engagement across multiple touches
Create Looker dashboards for funnel results, account movement, campaign returns, and revenue credit
Run HubSpot and website operations, including pages, forms, custom objects, properties, and routing workflows
Review customer journeys and remove obstacles between form submissions, scoring, sales handoffs, and retention
Manage the Marketing Operations Manager while introducing automation, enrichment, and practical AI workflows

What you bring

You have hands-on ABM and CRM experience spanning target-account setup, measurement, and reporting
You bring advanced HubSpot and web skills across forms, landing pages, custom objects, and workflow automation
You have worked with Sales or Revenue Operations to maintain reliable marketing-to-sales data flow
You have built structured, interactive B2B funnel dashboards in Looker or Google Looker Studio
You have improved conversion paths, applied AI or enrichment tools, and managed operations staff

Who this fits

You’ll suit a senior, data-focused operator who can own ABM, HubSpot, web operations, analytics, and automation across marketing and sales. The role is based in Athens and requires attendance at the Marousi office three times each week; commuting costs are not covered for people outside Attiki or a reasonable commuting distance. The listing describes an individual-contributor position without direct people-management duties, but it also calls for managing a Marketing Operations Manager.

From the employer

At XTM Group, we build technology that helps enterprises connect with global audiences faster and more efficiently. Our Translation Management platform enables organizations to automate and streamline every stage of the localization process.

We believe innovation happens when talented people collaborate, experiment, and continuously learn. That’s why we foster an inclusive, solution-oriented culture where curiosity, teamwork, and ownership are valued every day. Our mission is to become the leading enterprise Translation Management System — and we’re looking for people who want to help shape the future of global communication technology.

The Role

Hybrid Working Requirement: Candidates should be flexible to attend our Marousi, Athens office 3 times per week. Please note that travel or commuting expenses will not be covered for candidates residing outside Attiki or outside a reasonable commuting distance.

This is an individual contributor role, and the successful candidate will not have direct people-management responsibilities.

We are seeking a data-driven Marketing Operations Lead to take full operational ownership of our marketing engine, website infrastructure, ABM initiatives, and analytics stack. Reporting directly to the Chief Marketing Officer, you will manage our HubSpot ecosystem, oversee web operations, architect end-to-end Account-Based Marketing (ABM) infrastructure, and build comprehensive reporting in Looker. While your core focus centers on database health, web conversion, ABM tracking, and business intelligence, you will also integrate practical AI workflows to keep our tech stack modern and hyper-efficient.

Key Responsibilities

ABM Campaign Execution & Infrastructure: Own the technical creation, setup, account-list segmentation, and multi-touch tracking for ABM campaigns. Build target-account dashboards to report on account engagement, opportunity influence, and pipeline generation.
Looker Reporting & Analytics: Design, build, and maintain enterprise Looker dashboards to visualize full-funnel marketing performance, ABM account progression, campaign ROI, and revenue attribution.
HubSpot & Web Management: Serve as the primary technical lead for our HubSpot portal and company website. Build, optimize, and maintain landing pages, global web forms, custom objects, database properties, and automated routing rules.
Customer Journey & Conversion Optimization: Map, analyze, and continuously refine end-to-end customer journeys. Eliminate friction between initial form completes, target-account scoring, sales handoffs, and customer retention workflows.
Pragmatic AI & Automation: Selectively deploy AI agents, smart automation, and enrichment workflows to streamline operations, enhance target-account data, and improve campaign execution velocity.
Team Leadership & Development: Directly manage, mentor, and elevate the Marketing Operations Manager, establishing operational rigor, clear project ownership, and continuous technical growth.

Requirements

Qualifications

ABM & Multi-Channel Ops: Proven experience configuring, tracking, and reporting on target-account strategies using ABM platforms and CRM architectures.
HubSpot & Web Expertise: Advanced, hands-on experience managing HubSpot portals, web forms, landing page structures, custom objects, and complex workflow automation. Experience collaborating with Sales/Revenue Operations to ensure seamless data flow between Marketing and Sales tools.
Advanced Business Intelligence: Demonstrated success designing structured reporting models and interactive dashboards in Looker (or Google Looker Studio) to track complex B2B funnels.
Customer Journey Optimization: Track record of auditing website conversion paths, optimizing lead-capture forms, and refining lead-to-opportunity handoff mechanics.
Pragmatic AI Capability: Working knowledge of applying AI tools, automated agents, or data enrichment tools (e.g., Clay, Zapier/Make, OpenAI integrations) to improve marketing operations.
People Leadership: Experience directly managing and developing dedicated operations roles (specifically a Marketing Operations Manager), with strong skills in cross-functional alignment and executive reporting.

Benefits

Why You’ll Enjoy Working Here

We want people to do meaningful work, grow their careers, and have the freedom to innovate. Here’s what you can expect at XTM:

Shape the future of AI-powered search — work at the intersection of SEO, paid media, and emerging AI discovery platforms
Make a measurable impact — directly influence pipeline growth, visibility, and business performance
Work with modern tools and technologies — leverage AI tools and data-driven workflows to move faster and smarter
Grow your career globally — access international opportunities, mentorship, and career development pathways
Collaborate with talented teams — partner with specialists across marketing, content, operations, and technology
Continuous learning culture — stay ahead of industry trends with access to training resources and industry expertise
Competitive compensation & benefits — designed to support both your professional and personal growth

Benefits may vary depending on location and employment type. Your Talent Partner will share additional details during the hiring process.

Inclusion at XTM

At XTM Group, we believe diverse perspectives create stronger ideas, better products, and more meaningful experiences. We’re committed to building a workplace where everyone feels respected, supported, and empowered to succeed.

If you require accommodations during any stage of the recruitment process, we encourage you to let us know — we’re happy to support you.

What to Expect from the Hiring Process

We aim to create a hiring experience that is transparent, engaging, and respectful of your time.

Application Review

Our Talent Acquisition team will review your application and experience carefully.

Introductory Conversation

If your profile aligns with the role, you’ll meet with a Talent Partner to discuss your background, career goals, and the opportunity in more detail.

Skills & Team Conversations

You’ll connect with hiring managers and cross-functional stakeholders to explore your search expertise, analytical thinking, and approach to growth marketing.

Final Discussions

Depending on the process, there may be a final conversation focused on strategic thinking, collaboration, and long-term growth potential.

Offer & Onboarding

Successful candidates will receive a tailored offer and onboarding support to help them succeed from day one.

Recruitment Notice

Please be aware of fraudulent recruitment activity. Official communications from XTM will only come from email domains ending in:

@xtm-intl.com
@xtm.ai
@xtm.cloud
@transifex.com