Marketing Automation Specialist,

Xero xero.com Open · verified Sep 10, 2026

Hybrid London Full-time Mid-level Email Marketing

Mid-level Email Marketing role at Xero. London · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create, test, schedule, launch, and measure regional and global customer communications
You'll build personalized messages with HTML, AMPscript, SQL, and in-product messaging tools
You'll check campaigns end to end, manage audience rules, and troubleshoot data issues
You'll improve reusable templates, document workflows, and share technical guidance
You'll coordinate with regional marketers on quarterly communication plans and delivery deadlines

What you bring

You have hands-on Salesforce Marketing Cloud experience
You can use HTML, CSS, AMPscript, and SQL to create dynamic content
You understand file imports, data intake, and rules for segmenting audiences
You can fix automation problems, complete campaign checks, and assess delivery results
You collaborate clearly across teams and proactively simplify processes

Who this fits

You'll suit a hands-on marketer who enjoys technical campaign delivery, careful QA, shared learning, and improving team workflows. You'll work with regional marketing, product marketing, and data and insights specialists. The role is based in London with a flexible hybrid setup, office collaboration spaces, and dedicated boost days.

From the employer

The role

As the Marketing Automation Specialist, you will join Xero's Customer Engagement team to design, build, test, schedule, deploy, and report on global and regional communications using a modern marketing tech stack. You will be hands-on in Salesforce Marketing Cloud (SFMC), ensuring campaigns reliably reach small business users worldwide to help make running their businesses seamless.

A key part of this position involves driving operational efficiency across the team. You will play a vital role in lifting delivery maturity by refining reusable email templates, documenting clear processes, sharing technical insights, and partnering with regional marketers on their quarterly communication plans.

The team & how they connect

You will join a high-performing Global Customer Engagement team that works in close partnership with Regional Marketing, Product Marketing, and Data & Insights specialists. The team operates with a focus on peer collaboration, shared learning, and thorough QA to streamline workflows across all regions. Together, they combine technical execution with commercial insights to build meaningful, tailored experiences for our audience.

Initially, you will focus on

Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools.
Building dynamic, personalized content using HTML, AMPscript, and SQL.
Managing end-to-end campaign QA, audience segmentation logic, and data troubleshooting.
Standardizing build patterns, updating team documentation, and delivering operational sends.

Where and how you can work

Xero offers a flexible hybrid work environment designed to support balance, focus, and collaboration. You will have access to modern office spaces for team connection and dedicated boost days.

Here are some of the things we are looking for

Experience managing multi-region or multi-segment email and CRM campaigns.
Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation.
Solid understanding of data ingestion, file imports, and audience segmentation rules.
Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics.
Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly.
A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.