Video and Photography Lead
At a glance
Senior Video Production role at X UP Brands. Islamabad · full-time.
Pay not stated Video Production salary
growthroles summary, based on the employer's posting.
What you'll do
- Set separate lighting, composition and mood rules for each brand, then guide campaigns for launches and seasonal promotions
- Direct product and model shoots, create video, and arrange the studio, locations, talent and props
- Run editing and finishing from retouching through platform-ready formats, checking each asset against brand and technical standards
- Keep the digital library searchable across thousands of products, while overseeing studio gear and technical updates
- Guide junior creatives and freelancers, coordinating with marketing, social and web teams around sales goals and digital metrics
What you bring
- At least five years shooting commercial photo and video, especially for e-commerce, fashion or consumer products
- You bring expert command of camera systems, studio lighting and audio recording
- You have advanced skills in Adobe Creative Cloud, including Premiere Pro, After Effects and other listed tools
- Your portfolio shows varied lighting, editing and directing across distinct brand styles
Who this fits
This senior, onsite role in Islamabad suits someone who can lead production hands-on and manage junior creatives. You'll work across several brands and coordinate visual work with marketing, social media and e-commerce teams.
From the employer
About Us
XUP Brands is a dynamic and fast-growing company that manages a portfolio of e-commerce and Amazon FBA businesses. Our mission is to build on each brand’s legacy, preserving their unique ethos while leveraging our digital marketing expertise to maximize growth and profitability.
Role Overview
The Video and Photography Lead will direct, execute, and manage high-quality visual content across our portfolio of e-commerce brands. This role bridges creative vision with commercial performance, ensuring each brand maintains its distinct visual identity while scaling content production for product listings, social media, and marketing campaigns.
Core Responsibilities
1. Creative & Art Direction
- Multi-Brand Guardianship: Develop and maintain distinct visual guidelines (lighting, composition, mood) for each of the company's brands.
- Campaign Conceptualization: Lead ideation for seasonal campaigns, product launches, and promotional events across all digital touch-points.
- Trend Translation: Adapt current visual trends in e-commerce, social media (TikTok, Reels), and digital marketing into brand-appropriate content.
2. Production & Execution
- Shoot Management: Direct and shoot high-volume e-commerce product photography (on-model and flat lay) and dynamic video content.
- Pre-Production: Oversee studio design, location scouting, talent casting, and prop sourcing.
- Studio Operations: Manage the internal studio space, equipment inventory (cameras, lighting, audio), and technical upgrades.
3. Post-Production & Workflow
- Pipeline Management: Oversee the end-to-end post-production workflow, including retouching, color grading, video editing, and final formatting for various platforms (web, IG, TikTok, YouTube).
- Quality Assurance: Ensure all visual assets meet technical specifications and brand standards before deployment.
- Asset Organization: Maintain a structured, searchable digital asset management (DAM) system for thousands of multi-brand SKUs.
4. Leadership & Collaboration
- Team Management: Mentor and manage junior photographers, videographers, editors, and external freelancers/agencies.
- Cross-Functional Alignment: Collaborate closely with the Marketing, Social Media, and E-commerce/Web teams to align visual content with sales targets and digital KPIs.
Requirements
- Experience: 5+ years of experience in commercial photography and videography, with a strong focus on e-commerce, fashion, or consumer goods.
- Technical Mastery: Expert proficiency with industry-standard camera systems, studio lighting setups, and audio capture.
- Software Skills: Advanced knowledge of Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Capture One).
- Commercial Acumen: A deep understanding of how visual content drives e-commerce conversion rates and social media engagement.
- Portfolio: A robust portfolio/reel demonstrating versatile lighting, editing, and directing skills across different brand aesthetics.
Benefits
Competitive Compensation in USD
10 Local + 10 Casual Leaves
Health Insurance for Self and Dependents
Annual Trip
Opportunites for Professional growth and development in a dynamic, high-growth environment
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