Senior Director of Sales - Work Group
At a glance
Director-level Sales Leadership role at Wwwinc. Rockford · full-time · no salary stated · we estimate $150,795–$241,313 across the United States.
Wwwinc has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set the North America wholesale sales direction, with particular attention to six strategic accounts
- Build segment plans by product, channel and account, then set targets and steer the team toward annual revenue goals
- Lead hiring, development and performance reviews for sales staff, including leads covering multiple channels
- Guide account plans, sell-in and sell-through activity, and retailer programs with Marketing to grow sales at point of sale
- Coordinate forecasts, pricing and sales presentations with Finance, Planning, Merchandising and key retailers
What you bring
- At least ten years in footwear sales, or comparable experience in retail management or buying
- Three or more years in senior management, including oversight of sales leads across multiple channels
- A business or sales-related degree, or equivalent work experience; an MBA is preferred
- Strong business and product management skills, plus the ability to present products and explain complex material clearly
Who this fits
This director-level role suits an experienced sales leader who can manage a team and build retailer relationships across channels. It is based in Rockford and requires frequent travel, stated as half of the time, along with flexibility outside standard hours and the ability to lift and carry fifty pounds.
From the employer
The Senior Director, Sales sets strategic direction and provides leadership oversight and general sales management for the Work Group Portfolio’s North America wholesale sales organization with a high-priority focus on our six (6) Strategic Accounts. This leader will direct and lead a team to build strong retailer partnerships, think beyond the status quo, deliver high account profitability and productivity and maximize sales volume for Wolverine, Cat Footwear, Merrell Work & Tactical and Bates brands.
Primary Duties:
- Sets vision and strategy for the sales team; develop specific segment plans by product category, channel, and account to ensure growth in all revenue streams
- Responsible for revenue and SG&A planning, target-setting and delivering the yearly goals. Works with Finance to achieve financial plan.
- Oversee hiring, development and performance evaluation of a sales team and organization, appropriate for the company’s growth and size
- Partner with Finance and HR to establish appropriate compensation and incentive programs commensurate with corporate goals and marketplace competition
- Establish training programs that fall under specific standards and expectations of excellence in presentation, product knowledge, account management and retail finance (sales, margins, and turns)
- Maintains positive open lines of communication with all Wolverine Worldwide management, staff, sales peers and other departments to contribute to the smooth flow of information and efficient operation of the organization.
- Drive process for all sales related tasks in assigned categories, including projections / pre-lines / key account management / sell-in strategy / sell-through strategy.
- Presents selling strategy, marketing initiatives and products to key retailers, sales force and internal personnel to ensure efficient sell-in.
- Win at Point-of-Sale by partnering with Marketing and implementing strategic key account management programs to drive brand goals and growth.
- Maintain key customer relationships and develop and implement strategies for expanding the company’s customer base in all channels
- Provide input on prices in accordance with company margin targets.
- Partner with Merchandising, Planning and Finance to develop all pricing policies, volume discounts, program parameters, discount terms and conditions, and other appropriate incentives.
- Coordinate, lead, and signoff on forecasts in conjunction with Sales team, Merchandising and Planning and working very closely with Demand Planning and Finance.
- Perform duties consistent with the company’s AAP/EEO goals and policies.
- Perform other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
- Bachelor’s degree in Business, Sales, Marketing or equivalent work experience; MBA preferred.
- Minimum of 10 years of sales experience in the footwear industry or equivalent experience in retail management or buying.
- 3+ years of experience at a senior management level, including experience managing multiple channel sales leads.
- Solid business management and product management skills.
- Strong understanding of the consumer, retail environment and competitive marketplace.
- Thorough PC knowledge and proficiency in MS Word, Excel and Power Point.
- Ability to effectively deliver product presentations to business analysts, media, retailers, sales force and large groups verbally, and express complex concepts and technical material in written format.
- Ability to work under pressure and meet strict timelines while managing multiple tasks simultaneously.
- Identify/evaluate problem areas and recommend effective solutions.
- Strong leader, communicator and analytical thinker with the ability to build team dynamics and relationships cross-functionally.
Working Conditions:
Normal office environment.
Frequent travel is required (50% of time.). Ability to lift and carry 50 lbs. Flexibility to work outside normal hours to meet deadlines.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
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