Marketing & Copywriting Officer

The aim of the Resource Mobilization & Partnerships department is to acquire new donors and retain existing donors. Our final objective is to generate funds for nature conservation. As Marketing & Copywriting Officer, you will contribute to this goal by supporting the execution of fundraising and donor communication activities across digital and print channels. In your role, you will be supporting our Digital Fundraising Officer and Fundraising Communication Lead in their respective missions by

• Supporting donor recruitment (digital fundraising & direct mailing)
  • Writing and proofreading Dutch copy for acquiring new donors
  • Coordinating the lay-out process of direct mailing campaigns
  • E-mail creation, sending and reporting
  • Landing page set-up
  • Basic fundraising campaign set-up (Google ads, Meta ads…) and reporting
  • Basic knowledge of Google Tag Manager and Google Analytics, with the ability to set up and analyze basic tracking and performance data to support digital marketing activities.
  • Provide administrative support (invoice handling, daily webshop operations, postal sendings…)
• Supporting donor retention
  • Proofreading all types of loyalty communications (WWF Magazine, e-mails, brochures…)
  • Supporting the implementation, testing and maintenance of automated journeys in Salesforce
  • Ad-hoc e-mail creation, sending and reporting
• Providing linguistic assistance to other departments
  • Write, translate and proofread Dutch copy for Corporate Partnerships, Legacy Marketing and the Communications & Public Engagement department

• Education: Bachelor’s or master’s degree in marketing, communications or other relevant fields with a preferred background in digital marketing and/or copywriting.
• Experience: Minimum 2 years of professional experience in digital marketing, direct marketing, copywriting or a related field.
• Skills:
  • Need to have
    • Strong organisational and project coordination skills, with attention to detail and the ability to manage multiple deadlines simultaneously.
    • Problem solving and solutions oriented
    • Good analytical skills with a strong marketing mindset
    • Strong communication skills (storytelling)
    • Knowledge of digital marketing channels such as e-mail, paid social, SEA and display.
    • Basic understanding of digital marketing data and analytics, with the ability to monitor performance and identify relevant trends.
  • Nice to have
    • Digital creative production skills (graphic, content) and basic HTML skills including relevant qualifications and/or experience are nice to have.
    • Interest in new technologies and innovation in online marketing.
• Languages: Perfect knowledge of Dutch and fluency in French and English.
• Values: Alignment with the core values of WWF: Courage, Integrity, Respect & Collaboration

You don't need to be an expert in all these areas. We are looking for someone with a broad interest in digital marketing and communication, strong writing skills and the ability to quickly learn new tools and processes.

• A full-time, permanent contract
• An attractive salary package for the sector including meal vouchers (8€), group insurance, health insurance, 100% reimbursement of the costs of public transport, homeworking allowance (140€ monthly net),...
• A flexible working environment: either from home with all the ad hoc IT equipment, or in our pleasant office in the heart of Brussels, easily accessible by public transport
• Our policies and benefits reflect the importance of people being able to have a good work-life balance and being able to bring their ‘full self’ to work
• The opportunity to contribute to the mission of WWF and to share our values that will be embedded in your work and behaviours.