Manager, Digital Marketing & Communications

WSU Tech Open · verified Sep 13, 2026

On-site Wichita Full-time Manager Digital Marketing

Mid-level Digital Marketing role at WSU Tech. Wichita · full-time · $51,480 base.

SalaryStated by WSU Tech

$51,480

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run WSU Tech’s organic social channels, from planning and publishing through community engagement
Build content calendars around enrollment, programs, events, partnerships, and student stories
Plan paid social campaigns, coordinate creative, manage budgets, and report on results
Deliver email campaigns by handling audiences, content, scheduling, deployment, and analysis
Support college events and cross-department initiatives with materials, timelines, vendors, and logistics

What you bring

An associate degree in business, marketing, communications, digital marketing, or a related area; a bachelor’s is preferred
At least two years in social media, digital marketing, communications, or a related field
Hands-on experience running organic social channels and producing platform content
Strong organization, independent judgment, communication, analysis, and problem-solving skills
Careful attention to detail and a calm, professional approach with colleagues and the public

Who this fits

You’ll fit this role if you can combine digital content execution with campaign analysis and organized coordination across teams. The position is based onsite at WSU Tech NCAT in Wichita. Paid social, email marketing, and event support experience are preferred.

From the employer

WSU Tech is looking for a Manager, Digital Marketing & Communications to lead our organic and paid social media, email marketing, and event support efforts. In this role, you'll shape how WSU Tech shows up online — strengthening our brand, engaging our community, and helping drive enrollment and institutional growth.

If you're a digital storyteller who thrives on strategy and execution — someone who can build a content calendar, launch a paid campaign, analyze the results, and turn insights into what's next — we want to hear from you.

Location: WSU Tech NCAT
Compensation: $51,480.00

What You'll Do

Own and manage WSU Tech's organic social media presence across all institutional channels, from content planning and scheduling to publishing, engagement, and ongoing optimization.
Build and maintain a strategic social media content calendar aligned with enrollment initiatives, academic programs, events, partnerships, and student stories.
Lead paid social media advertising — campaign planning, audience targeting, creative coordination, budget management, and performance reporting.
Manage email marketing campaigns end-to-end: audience segmentation, content coordination, scheduling, deployment, and analysis.
Maintain email marketing calendars in partnership with internal teams to keep communications timely, accurate, and on-brand.
Provide marketing and communications support for college events, including promotional materials, timelines, and logistics.
Collaborate across departments to support enrollment, academic programs, and college-wide initiatives.
Coordinate with designers, photographers, videographers, and vendors to produce high-quality content.
Analyze performance data across social, paid advertising, and email to inform strategy and identify new opportunities.
Stay ahead of digital marketing trends and platform best practices to keep WSU Tech competitive.

Requirements

Required:

Associate degree in business, marketing, communications, digital marketing, or a related field (Bachelor's preferred).
2+ years of experience in social media, digital marketing, communications, or a related field.
Demonstrated experience managing organic social media channels and creating content for social platforms.

Preferred:

Experience with paid social media advertising, email marketing, and/or event support.

Skills & Abilities:

Excellent time management with the ability to multi-task and prioritize competing deadlines.
Ability to work independently with minimal supervision.
Strong analytical thinking, sound judgment, and problem-solving skills.
Excellent written and verbal communication.
Strong attention to detail and a professional, calm demeanor with the public and colleagues.

Benefits

https://wsutech.edu/whyhere/

WSU Tech is committed to inclusive and equitable practices to create an environment and culture where students and employees thrive. We acknowledge that through valuing diverse identities, experiences, talents, and gifts, we excel by fulfilling our mission to create a talent pipeline, establish workforce equity, and improve economic prosperity for our community. WSU Tech is an Equal Opportunity Employer.