Director, SEO

The Role

We are looking for a Director of SEO to lead strategy and team development across key enterprise clients. Our ideal candidate will build strong client relationships, guide leaders and account teams through complex technical, international, local, and holistic search challenges, and evolve campaign delivery as search changes. You will collaborate with a strong SEO team to drive client and department growth.

You Will Be

• Leading and developing SEO leaders and account teams, setting portfolio direction, identifying account opportunities and risks, and strengthening client delivery
• Overseeing and facilitating onboarding for new accounts across the teams they lead
• Working with account teams and clients to collect feedback, articulate value, present strategy, and strengthen relationships
• Setting SEO strategy for select enterprise and growth programs, aligning recommendations with client goals and business outcomes
• Serving as the primary SEO relationship lead for enterprise clients, communicating results and challenges, translating client objectives for account teams, and providing managers with strategic direction and feedback
• Providing ongoing coaching, formal performance reviews, and professional development plans for direct reports
• Building team capability by setting SEO standards and coaching leaders across technical, international, local, migration, content, user experience, cross-channel, and algorithmic SEO, including AI search optimization and visibility measurement
• Coaching direct reports in communication, expectation setting, rapport building, active listening, and conflict de-escalation
• Maintaining scalable onboarding and training materials as SEO practices and team needs evolve
• Leading Earned Media discussions and participating in internal or public speaking opportunities
• Providing a cross-channel perspective across offsite, affiliate, paid search, social, content, and lifecycle marketing
• Supporting sales through audits, presentations, and pitches for prospective SEO clients
• Improving processes and workflows to support collaboration across account teams, clients, and business units, including scalable local listings and reputation management practices
• Spearheading department deliverables in response to changes in search, including AI search and local listings and reputation management opportunities
• Identifying critical client and account issues and escalating them to appropriate executives in a timely manner
• Anticipating the Head of SEO’s needs and providing concise, actionable information on account opportunities, obstacles, and team development
• Maintaining direct involvement in select high-profile accounts to stay current on technology, tactics, and industry trends
• Leading cross-account tests of new SEO strategies, features, and platforms, including AI search measurement, and sharing findings with the SEO department
• Using tools such as Gemini, ChatGPT, Claude, and similar AI assistants to improve research, analysis, drafting, and routine workflows while applying sound judgment and reviewing outputs for accuracy
• Identifying effective AI-assisted workflows and sharing guidance with the team to improve efficiency, consistency, and quality

You Must Have

• Extensive experience leading SEO in agency and/or client environments, including enterprise strategy and team leadership
• Experience managing and developing SEO teams, including managers or senior practitioners
• Extensive experience developing, optimizing, analyzing, and reporting on SEO campaigns across clients and verticals, including e-commerce, enterprise, and lead generation
• Experience in enterprise international SEO, global strategy, international search engine best practices, hreflang, keyword localization, and site cannibalization reduction
• Demonstrated technical SEO experience with large-scale enterprise site migrations and optimizing content and technical foundations for AI-powered search and LLM discovery
• Experience collaborating with paid media teams to integrate SEO and paid search strategy
• Experience leading local SEO for multi-location businesses, including listing accuracy, duplicate resolution, location data governance, local landing pages, and review-generation, response, escalation, and performance analysis
• Understanding of Core Web Vitals (CWV), page speed optimization recommendations and related CWV measurement strategies
• Strong familiarity with HTML, CSS, Schema, JavaScript and general CMS platforms (as it impacts SEO)
• Experience with GA4, Google Search Console, and dashboarding tools; ability to measure AI search visibility across priority topics, including appearances and citations, interpret trends, and explain measurement limitations
• Robust knowledge of SEO tools such as Ahrefs, SEMRush, Similarweb, Brightedge, Moz, Screaming Frog, etc. and how to utilize APIs for data reporting
• Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
• Bachelor’s degree or equivalent relevant experience

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $118,000 - $140,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus. This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus. ***This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.