Supervisor, Paid Search

WPP Media Open · verified Sep 10, 2026

New York ChicagoLos Angeles Mid-level Paid Search / PPC

Mid-level Paid Search / PPC role at WPP Media. New York · $60,000–$140,000 base.

SalaryStated by WPP Media

$60,000 – $140,000

Base salary for this role, in USD per year, as published in the posting.

This role, from WPP MediaOur estimate for the market: $100,000

In line with the market median of $100,000 for mid-level paid search / ppc roles in New York.

Worked out from 5 postings that stated pay, median $100,000. Last updated Aug 28, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run client paid search programs across strategy, bidding, testing, budgets, and performance goals
Guide 3-4 junior specialists by setting priorities, managing workflow, and checking Paid Search and PMax setups
Act as a key client contact in status meetings and present results with recommended next steps
Assess campaign data against KPIs and business targets to identify efficiency and growth opportunities
Try new campaign types, creative formats, and automation while supporting agency search initiatives

What you bring

A bachelor’s degree in business, analytics, marketing, communications, or advertising, or equivalent work experience
At least four years running direct-response campaigns across Google Ads, Microsoft Advertising, SA360, and CM360
Hands-on ability to launch, improve, and expand Paid Search and PMax campaigns
Knowledge of tCPA and ROAS bidding, impression share, keyword research, and audience targeting
Experience managing large search budgets and junior teammates, plus turning raw data into performance presentations

Who this fits

This role suits a client-facing paid search practitioner who can guide junior specialists and increasingly shape account strategy. You’ll work in New York within a hybrid model that has teams in the office around four days each week. Discuss accommodations or flexibility with the hiring team during interviews

From the employer

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About EssenceMediacom: A Leading WPP Media Brand

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.

Role Summary

As a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
Oversee a small team (3-4 junior specialists), setting daily execution priorities, managing workflow, and conducting thorough QA across Paid Search, Performance Max campaign setups.
Build strong client relationships by serving as a primary point of contact, attending recurring status calls, and presenting performance results and strategic recommendations.
Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
Continually track and evaluate campaign data against business target metrics, using reporting tools to uncover opportunities for growth and efficiency.
Test new campaign types, creative formats, and automated tools to improve team efficiency and advance account strategy.
Participate in agency-wide initiatives, process changes, and tool rollouts to help refine the overall search practice.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
4+ years of hands-on experience running DR performance campaigns across Google Ads, Microsoft Advertising (Bing), Search Ads 360 (SA360), and Campaign Manager 360 (CM360).
Proven experience launching, optimizing, and scaling Paid Search and PMax campaigns
Strong foundation in core PPC mechanics, including tCPA/ROAS bidding strategies, impression share analysis, keyword research, and audience targeting.
Prior experience managing/forecasting large-scale paid search portfolios against defined CPA, revenue, or conversion targets, and managing budgets through tools like Prisma.
Prior experience supervising, delegating to, or mentoring junior team members (e.g., Senior Associates or Associates).
Track record of using search engine analytics, and presentation tools to build clear performance decks from raw data.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range$60,000—$140,000 USD

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