Social Media Specialist
At a glance
Mid-level Social Media role at WPP Media. Helsinki.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape client social strategies and define the media KPIs that guide them
- You'll manage social budgets carefully and efficiently
- You'll review social accounts and competitors to strengthen campaign strategy
- You'll coordinate with client services, creative agencies, and analytics teams
- You'll follow platform trends, mentor junior teammates, and join new-business pitches
What you bring
- You bring three to four years of social media marketing experience with proven results
- You understand social platforms and can build, target, optimize, and report on paid campaigns
- You manage several projects with strong organization and project-management skills
- You use data analytically and communicate well with clients, colleagues, and partner agencies
- You speak and write Finnish and English fluently
Who this fits
This role suits a data-focused team player who enjoys working with multiple clients and partner agencies. It is a permanent, full-time position based in Helsinki, with a stated schedule of 37.5 hours per week. The company says potential and willingness to develop can offset some unmet requirements.
From the employer
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Social Media Specialist: Join us and be part of a passionate team!
Are you an experienced social media specialist ready to take your career to the next level? We're searching for a data-driven and innovative Social Media Specialist to join our team! This is a permanent, full-time position (37.5 hours/week).
What Makes You a Perfect Fit?
You should be a strategic thinker with a deep understanding of social media platforms and a passion for staying ahead of the curve.
Your role: 📝
• Developing and implementing social media plans and strategies for clients and setting media KPIs.
• Managing social media budgets effectively and efficiently.
• Performing social media audits and competitive analyses to improve strategy.
• Collaborating closely with internal and external stakeholders, including client services, creative agencies, and analytics teams.
• Keeping up with social media trends and best practices.
• Mentoring junior social media team members, providing guidance and support in their professional development.
• Participating in new business pitches.
Who You Are:
We're seeking a highly motivated team player with:
• 3-4 years of experience in social media marketing, with a demonstrable track record of success.
• Deep understanding of social media platforms.
• Expertise in social media advertising, including campaign setup, targeting, optimization, and reporting.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset with a strong analytical approach.
• Excellent communication and interpersonal skills.
• A great team player who loves to work with various clients as well as partner agencies.
• Fluent oral and written Finnish and English language skills.
Please Note: Not all of the listed requirements need to be met, as we value potential and a desire to develop. If you believe you are a good fit for this role, we encourage you to apply!
Why join us? 🤝
This is not just another job; it’s an opportunity to work with leading global and local brands and learn something new every day! Here’s what you can expect:
• Access to world-class training, tools, data, and systems from WPP and
• A fantastic network of skilled and supportive colleagues from around the globe
• A commitment to putting people first with high-quality leadership
• Extended occupational healthcare and benefits that include a phone allowance, complimentary breakfast in the office, and lunch plus sports & culture benefits
• Holiday bonuses according to company policy
What happens next?
If this opportunity excites you and you believe we’re a match, we’d love to hear from you! Please send your CV and cover letter to us as soon as possible, but no later than the 1st of October. We will review applications as they come in and kick off the interview process as soon as we identify suitable candidates. If you have any questions about the role don’t hesitate to reach out to your future fantastic Team Leader, Riitta Vahtera, Media Activation Director, at riitta.vahtera@wppmedia.com. Please note that we don't accept applications submitted via email.
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