SEO Specialist

WPP Media Open · verified Sep 10, 2026

Brussels Mid-level SEO

Mid-level SEO role at WPP Media. Brussels.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Contribute to SEO work through one or more specialist areas, from audits to content or on-page improvements
Support AI search visibility audits and recommendations, including GEO or GSO
Connect search results with brand sentiment, share of voice, leads, sales and wider business impact
Build your SEA knowledge while contributing to Total Search projects

What you bring

At least two years of SEO project experience, including relevant internships
French or Dutch plus strong English communication skills
Experience with some listed tools, such as Screaming Frog, Google Search Console, Google Analytics 4 or Semrush
Expertise in one or more SEO areas, such as technical audits, content gaps, briefs, writing, metadata or internal linking
You take ownership, set expectations clearly and complete your commitments

Who this fits

This role suits a curious, collaborative SEO professional who keeps learning and is comfortable asking for input. You should connect search performance to wider business outcomes, not only rankings or traffic. The role is based in Brussels and requires French or Dutch alongside strong English.

From the employer

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP Media is a leading global advertising and media agency. In Belgium, we are a market-leading agency working with a diverse portfolio of international and local brands, including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus and IKEA.

As our SEO and Generative Engine Optimisation (GEO) offering continues to grow, we are looking for an SEO expert to join our Total Search Activation team.

We are seeking someone with at least two years of experience working on SEO projects, either in-house or within an agency environment.

Beyond technical expertise, we value the following qualities:

Curiosity and a commitment to continuous learning:Search is evolving rapidly, and successful strategies need to be constantly reviewed and adapted.
An open and collaborative mindset:You are comfortable acknowledging when you do not have all the answers and seeking input when needed. You will be supported by our 10+ person Search team, as well as a global network of hundreds of specialists.
Strong business acumen:You understand that SEO is about more than clicks, sessions and rankings. You are able to connect search performance to brand sentiment, share of voice, leads, sales and broader business impact.

Your profile

You speak French or Dutch and have a strong command of English.
You have at least two years of experience working on SEO projects. Relevant internship experience can be included.
You have experience using tools such as Screaming Frog, Google Search Console, Google Analytics 4 and Semrush. Experience with all of these tools is not required.
You take ownership of your work, set clear expectations and follow through on your commitments.
You have expertise in one or more of the following areas:
Technical SEO audits and recommendations
Content gap analysis
Content briefs for copywriters
SEO content writing
Meta tag optimisation
Internal linking analysis
AI search visibility audits and recommendations, including GEO or GSO
You are interested in developing your knowledge of SEA and contributing to Total Search projects.

What we offer

The opportunity to work at the forefront of search marketing. Through our relationships with technology companies such as Google, Microsoft and OpenAI, we have access to valuable data, insights and beta features.
An international and collaborative environment with opportunities to develop your skills and progress within the group.
The chance to work on projects for well-known international and local brands, including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus and IKEA.

Ready to apply?

If you feel like you are the missing link in our super star team, then we would love to hear from you! So make sure to apply and we'll be in touch soon.

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