Manager, Paid Search

WPP Media Open · verified Aug 17, 2026

New York Manager Paid Search / PPC

Mid-level Paid Search / PPC role at WPP Media. New York · $60,000–$140,000 base.

SalaryStated by WPP Media

$60,000 – $140,000

Base salary for this role, in USD per year, as published in the posting.

This role, from WPP MediaOur estimate for the market: $100,000

In line with the market median of $100,000 for mid-level paid search / ppc roles in New York.

Worked out from 5 postings that stated pay, median $100,000. Last updated Aug 14, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run daily paid search work across strategy, bids, execution, budgets, and account goals
You'll learn client products and digital aims, then present paid search work in regular meetings
You'll evaluate campaign data against client KPIs and baseline performance
You'll research tactics and support automation, process changes, and practice improvements

What you bring

Bring a degree in business, analytics, marketing, communications, or advertising, or equivalent professional experience
Have at least three years using Google Analytics, Webtrends, or Omniture plus Google AdWords Editor and Bing Ads Editor
Know PPC optimization for ROI, CPA, CPL, and impression share, along with bid management and third-party tracking platforms
Show strong client-facing experience and a willingness to mentor junior teammates; prior management experience is a plus

Who this fits

You'll suit a paid search manager who can own client programs, shape strategy, and guide junior teammates. The role is based in New York, United States. The listing does not state remote, travel, or visa requirements.

From the employer

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Skills and Experience

Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
Experience meeting with and delighting clients is essential.
Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range$60,000—$140,000 USD

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