Burson | Senior Account Executive, Japan

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SENIOR ACCOUNT EXECUTIVE

About Burson

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.

The Role

As a Senior Account Executive, you are expected to work on one or more clients and play a key role ensuring the proper execution of client activities. You will contribute to Burson’s performance by supporting the senior team members/leaders in managing client relationships and integrated communication (IC) programs, satisfying and delighting clients, generating new business and developing strong teams. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability.

Core Job Responsibilities & Requirements

Client Service

• Be the go-to person for the client by staying current on your client’s businesses and industries and be seen as someone who can get things done quickly and efficiently.
• Have knowledge and knowhow to use creative Burson proprietary tools like Creative Catalyst Network and Digital Catalyst cards.
• Understand what it takes to develop impactful IC strategies to help implement IC plans to meet client objectives and deliver results.
• Play an active role in supporting the senior team members in quality implementation for an account or a group of accounts within time and budget constraints.
• Have strong verbal and written communication skills to support the senior team to develop quality materials such as press releases, messages, etc.
• Maintain relationships with prominent media members inside and outside your clients’ industries and stay current on any news that can be used for the benefit of clients.
• Stay updated on social media trends and build relationships with key influencers and community contacts to optimize channels.
• Be responsible for creating professional, actionable client-facing communications, status reports, campaign summary reports and general account activity reports.

Business Development

• Constantly be on the lookout for new opportunities and support the senior team members in winning new business within existing and potential clients; lead research projects and be able to provide accurate and precise research findings with insights.
• Participate in new business development, for example brainstorming and research.

Team Work and Talent Management

• Be an effective team player and create an inclusive working environment that welcomes opinions, ideas and suggestions from all sources.
• Help the senior team members in providing on-the-job training (e.g., research, news monitoring, etc.) to junior team members and delegate tasks with intended timelines and clear expectations of outcomes.
• Provide continuous constructive feedback, and keep immediate supervisors briefed on team member performance, ensuring recognition of good performance and resolution of concerns in a timely manner.

Financial Management

• Record time in Maconomy in a timely manner.
• Make supervisors aware of your time spent so the business can be managed profitably.
• Follow agency procedures for client budgets, budget tracking, contract approval and billing rates.
• Support the senior team members in managing vendor relationships, costs and invoicing.

Agency Responsibilities

• Use Burson’s intranet and resources; keep your profile updated.
• Be a brand ambassador and help recruit top talent by knowing our capabilities and network.
• Adhere to Burson’s confidentiality and disclosure agreements and code of ethics/conduct.

The job description is a summary of typical job functions and is not an exhaustive list of possible duties. The jobholder’s responsibilities and duties may differ from those outlined above. Other duties, as assigned, may be part of the job. At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work. For more information, visit www.bursonglobal.com.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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