Marketing Lead & Coordinator Nordics
At a glance
Senior General Marketing role at Worldline. Stockholm.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape Nordic marketing plans and turn business priorities into campaigns suited to each local market
- Coordinate regional marketing and coach a small team while also delivering the day-to-day work
- Build connected campaigns across online and offline channels, prioritising partner activity and customer acquisition
- Assess campaign results, run structured tests, and use findings to improve future performance
- Allocate Nordic budgets and work with Sales, Product, and Customer Success on retention and commercial results
What you bring
- A bachelor’s qualification in marketing, communications, business, or a related discipline
- Five to seven years in B2B marketing, with experience in international marketing settings
- Practical delivery across digital and offline channels, including results tracking and campaign refinement
- Fluent written and spoken Swedish and English
Who this fits
This senior role suits a hands-on marketer who can coach a small team while leading campaigns across Nordic markets. You’ll be based in Stockholm and collaborate with regional and international stakeholders.
From the employer
Who we are
Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.
The opportunity
Join Worldline and help shape marketing across the Nordic markets. As Nordic Marketing Lead, you’ll turn business priorities into locally relevant campaigns that support customer acquisition, retention, and growth. You’ll lead and develop a small, one-person local team while staying hands-on in day-to-day marketing. Working closely with Sales, Product, Customer Success, and other stakeholders, you’ll have the opportunity to strengthen partner marketing, make an impact across digital and offline channels, and continuously improve performance.
Day-to-day responsibilities
- Own and drive Nordic marketing strategy, roadmap, and execution, translating business priorities into locally relevant plans across the markets.
- Lead and coordinate local marketing across Nordic markets, coaching a small team while remaining hands-on in day-to-day execution.
- Deliver integrated multichannel campaigns and local initiatives, focusing on partner marketing and customer acquisition across digital and offline channels.
- Analyse campaign performance, provide actionable insights, and drive continuous improvement through structured testing and a test-and-learn approach.
- Manage local Nordic marketing budgets and resources, ensuring effective allocation, clear prioritisation, and alignment with commercial objectives and campaign needs.
- Partner with Nordic Sales, Product, Customer Success, and other stakeholders to ensure local relevance, customer retention, and measurable commercial impact.
Who are we looking for
We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, can-do attitude and a hunger to learn and grow. In practice this means:
- Hold a bachelor’s degree in Marketing, Communications, Business, or a related field, with five to seven years of relevant B2B marketing experience.
- Bring experience in international marketing environments, planning and delivering campaigns that support customer acquisition, retention, and commercial growth.
- Demonstrate hands-on expertise across digital and offline channels, including campaign execution, performance measurement, and optimisation based on results.
- Translate customer insights into relevant journeys and marketing activities, using analytical thinking to identify opportunities and improve campaign effectiveness.
- Manage projects and stakeholders confidently, collaborating with Sales and cross-functional teams while independently driving initiatives from brief through delivery.
- Communicate clearly, solve problems pragmatically, and bring initiative, adaptability, and a hands-on mindset to a fast-paced commercial environment.
- Speak and write fluently in Swedish and English, enabling effective communication with Nordic colleagues, partners, customers, and international stakeholders.
Perks & Benefits
At Worldline you’ll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid. On top of that, you will also:
- Work with inspiring colleagues and be empowered to learn, grow and accelerate your career.
- Health contribution
- Health check – Every 2:nd year
- Private Health Care Insurance (EuroAccident)
- Parental pay and 12 months pension during parental leave
- Opportunity to hybrid working according to company standard
- Benefit portal with many great offers, plus more.
Shape the evolution
We are on an exciting journey towards the next frontiers of payments technology, and we look for big thinkers, people with passion, can-do attitude and a hunger to learn and grow. Here you'll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society. With an empowering culture, strong technology and extensive training opportunities, we help you accelerate your career - wherever you decide to go. Join our global team of 18,000 innovators and shape a tomorrow that is yours to own.
Learn more about life at Worldline at jobs.worldline.com
We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.