Marketing Automation Specialist

Worldline worldline.com Open · verified Sep 24, 2026

Warsaw Mid-level Email Marketing

At a glance

Mid-level Email Marketing role at Worldline. Warsaw.

Pay not stated Email Marketing salary

RoleEmail Marketing

SeniorityMid-level

LocationWarsaw

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and maintain automated workflows, behavioral triggers, and scheduled campaigns in the marketing automation platform
Work with content and local teams to tailor offers using prospect data, engagement history, and ICP attributes
Coordinate campaigns across email, social, paid media, SMS, webinars, events, and direct mail
Use cadence planning, tracking, and attribution to improve response and guide channel budget decisions
Support regional launches, lead capture, reporting, and dashboards within central governance standards

What you bring

Hold a higher education degree and bring at least three years in a similar role, preferably in an international setting
Have designed automated nurture journeys and multichannel marketing campaigns
Know marketing automation and CRM systems, preferably Salesforce Marketing Cloud Account Engagement and Salesforce
Understand segmentation, personalization, behavior-based targeting, campaign analytics, attribution, and consent management
Bring strong project management, communication, organization, and analytical skills, plus fluent English

Who this fits

You will suit this role if you are proactive, detail-oriented, customer-focused, and comfortable managing competing priorities. You will work with regional and global teams in a fast-paced matrix environment. The position is based in Warsaw, Poland, and requires effective collaboration in English.

From the employer

Who we are

Worldline helps businesses of all shapes and sizes to accelerate their growth journey - quickly, simply, and securely. We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid. Our technology powers the growth of millions of businesses across 5 continents. And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers. Together, we shape the evolution.

The opportunity

As Automation Specialist, you will play a key role in driving our marketing efforts globally. Your main focus will be to build and run automated lead nurturing and multichannel campaigns that boost conversion. You will act as a bridge between global strategy and local execution, supporting regional teams to run effective campaigns while keeping everything in line with our central standards. You will also take ownership of our marketing data by creating reports and dashboards that help us make better decisions.

Day-to-day responsibilities

Build and maintain automated workflows, behavioral triggers, and time-based campaigns using our marketing automation platform.
Collaborate with content and local campaign teams to personalize content and offers based on prospect level data, engagement history, and ICP attributes.
Orchestrate coordinated campaigns across all channels including email, social, paid media, SMS, webinars/events, and direct mail where applicable.
Implement cadence strategies (frequency, wait times, multi-touch sequencing) to maximize response
Employ attribution and tracking to measure channel effectiveness and adjust budget allocation.
Ensure lead capture and assignment from web, social media and other sources
Enable local or regional teams to execute tailored campaigns within a standardized governance framework.

Who are we looking for

We look for big thinkers. People who can drive positive change, step up and show what’s next – people with passion, can-do attitude and a hunger to learn and grow. In practice this means:

Higher education degree with 3+ years of experience in a similar role, preferably in an international environment.
Experience in designing automated nurture workflows and multichannel marketing campaigns.
Strong knowledge of marketing automation tools (preferably Salesforce Marketing Cloud Account Engagement) and CRM systems (preferably Salesforce).
Understanding of segmentation, personalization, behavior-based targeting, and campaign analytics.
Experience with reporting, dashboards, attribution models, and data-driven decision-making.
Knowledge of data privacy regulations, including GDPR/CCPA and consent management.
Strong project management, communication, and organizational skills with the ability to manage multiple priorities.
Analytical, detail-oriented, and proactive mindset with a customer-focused approach.
Ability to work effectively in a global, fast-paced, matrix organization.
Fluent English and strong collaboration skills.

Perks & Benefits

Private medical & life insurance
MyBenefit Platform
Holiday allowance
Public transportation allowance
Meal allowance
Annual bonus

Shape the evolution

We are on an exciting journey towards the next frontiers of payments technology, and we look for big thinkers, people with passion, can-do attitude and a hunger to learn and grow. Here you'll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society. With an empowering culture, strong technology and extensive training opportunities, we help you accelerate your career - wherever you decide to go. Join our global team of 18,000 innovators and shape a tomorrow that is yours to own.

Learn more about life at Worldline at jobs.worldline.com

We are proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.

Pursuant to the Article 24 sec. 6 of the Act of 14 June 2024 on the protection of whistleblowers, we inform you that Worldline Financial Services (Europe) S.A., a joint-stock company, Branch in Poland (hereinafter referred to as Worldline) is governed by the Regulations on the receipt of internal reports and taking follow-up actions (hereinafter referred to as the Regulations).