Performance Marketing Specialist (experience in US performance marketing and paid advertising is required)
Remote Toronto Full-time Mid-level Performance Marketing
At a glance
Mid-level Performance Marketing role at WorkStaff360. Remote, Canada · full-time · no salary stated · we estimate CA$88,000–CA$118,125.
Estimated pay
WorkStaff360 has not published a salary for this role. The figure below is our estimate, not theirs.
CA$88,000 – CA$118,125
What the middle half of mid-level performance marketing roles in Toronto paid, among postings that did state a salary.
Worked out from 6 postings that stated pay, median CA$108,500. Last updated Oct 23, 2026.
RolePerformance Marketing
SeniorityMid-level
LocationToronto
WorkplaceRemote
EmploymentFull-time
PostedOct 30, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Run paid campaigns on Google and Meta, along with LinkedIn, TikTok and other advertising platforms
- Build B2B campaigns around qualified leads and appointments, and B2C or e-commerce campaigns around sales and profitability
- Research keywords, audiences and competitors, then manage bids, budgets, tests, retargeting and campaign growth
- Set up and troubleshoot tracking across GA4, Google Tag Manager, platform pixels and conversion tools
- Connect ad platforms with CRMs, review funnels and attribution, and build Looker Studio dashboards and recurring reports
What you bring
- Three to five years in performance marketing, paid advertising, digital marketing or a related area
- You have managed campaigns on multiple platforms, especially Google Ads and Meta Ads, for both B2B lead generation and B2C or e-commerce
- Hands-on skill with campaign tracking, including GA4, Google Tag Manager, Meta Pixel and Conversions API
- You can assess results using ROAS, CAC, CPL, CPA and conversion rates, then turn the data into practical changes
- Strong written and spoken English, with the ability to handle several campaigns independently and meet deadlines
Who this fits
This mid-level role suits someone comfortable switching between B2B lead generation and B2C or e-commerce campaign work. It is remote from Toronto and follows a Monday-to-Friday, 9 AM to 5 PM Eastern schedule.
From the employer
- Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other platforms.
- Manage B2B lead generation campaigns focused on qualified leads, appointments, and sales opportunities.
- Manage B2C and e-commerce campaigns focused on sales, ROAS, CAC, and profitability.
- Handle marketplace advertising, including Amazon Ads, eBay Promoted Listings, and other relevant marketplaces.
- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
- Manage advertising budgets, bidding strategies, A/B testing, retargeting, and campaign scaling.
- Implement, configure, and troubleshoot GA4, Google Tag Manager, Meta Pixel, Conversions API, LinkedIn Insight Tag, and TikTok Pixel.
- Manage Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM tracking.
- Integrate advertising platforms with CRM systems such as HubSpot and GoHighLevel for lead tracking and attribution.
- Analyze customer journeys, conversion funnels, landing page performance, and attribution discrepancies.
- Build performance dashboards using Looker Studio and prepare weekly/monthly performance reports.
- Use AI tools for campaign analysis, audience research, ad copy testing, automation, and performance optimization.
- Coordinate with content, design, SEO, and development teams to improve campaign performance.
- Conduct regular campaign audits and recommend data-driven optimization and growth strategies.
- 3–5 years of hands-on experience in performance marketing, paid advertising, digital marketing, or a related field.
- Proven experience managing paid advertising campaigns across multiple platforms, particularly Google Ads and Meta Ads.
- Demonstrated experience handling both B2B lead generation and B2C/e-commerce advertising campaigns.
- Strong understanding of campaign structures, audience targeting, keyword research, bidding strategies, retargeting, and conversion optimization.
- Hands-on experience managing advertising budgets and optimizing campaigns based on ROAS, CAC, CPL, CPA, conversion rates, and other performance metrics.
- Practical knowledge of GA4, Google Tag Manager, Meta Pixel, Conversions API, and other conversion tracking technologies.
- Experience with Google Ads conversion tracking, Google Merchant Center, Google Search Console, and UTM parameters.
- Familiarity with CRM integrations and marketing attribution using platforms such as HubSpot and GoHighLevel.
- Experience building performance dashboards and interpreting marketing data using Looker Studio or similar reporting tools.
- Strong analytical and problem-solving skills, with the ability to translate campaign data into actionable marketing strategies.
- Excellent written and verbal English communication skills.
- Ability to manage multiple campaigns, prioritize tasks, and work independently while meeting performance targets and deadlines.
- 40 hours per week
- Monday to Friday
- 9AM - 5PM Eastern Standard Time Zone
Performance Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
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