growthroles

Senior Marketing Project Manager

Wizeline Open · verified Sep 18, 2026
Guadalajara Mexico City Full-time Senior General Marketing

Senior General Marketing role at Wizeline. Guadalajara · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Turn business and marketing goals into briefs covering audiences, outcomes, channels, timing, owners, and approvals
  • Build schedules, asset lists, and ownership plans, then coordinate campaigns through delivery
  • Keep campaigns moving by tracking actions, deadlines, dependencies, decisions, risks, and escalations
  • Review content and creative for audience fit, brief alignment, messaging consistency, and channel needs
  • Coordinate approvals, monitor engagement, research market signals, and capture workflow improvements

What you bring

  • Bring two to five years in campaign management, marketing operations, content production, or a comparable cross-functional setting
  • Show you can turn objectives into briefs and coordinate campaigns, deliverables, contributors, and stakeholders
  • Use strong organization, communication, judgment, and follow-through to manage timelines, reviews, dependencies, and risks
  • Translate complex subjects into clear communications and improve workflows with project, marketing, and collaboration platforms

Who this fits

You’ll fit if you can work hands-on and independently while coordinating contributors across creative, business, product, legal, and compliance teams. Financial services, investment, ETF, regulated-environment, or advisor-audience experience would be useful, but the listing treats these as nice-to-haves. The role is based in Guadalajara, Mexico, and expects you to use an AI tool to improve drafting, research, analysis, content work, or process automation.

From the employer

We are

Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve

Are you a fit?

Sounds awesome, right? Now, let’s make sure you’re a good fit for the role:

Key Responsibilities

  • Translate agreed business and marketing objectives into clear, actionable campaign briefs, defining target audiences, desired outcomes, core propositions, deliverables, channels, timelines, stakeholders, and approval paths.
  • Convert campaign plans into detailed workback schedules, asset lists, ownership assignments, and practical next steps to ensure smooth execution.
  • Coordinate ETF marketing campaigns from brief through delivery, working across internal marketing teams, writers, designers, agencies, reviewers, sales, product, and other business stakeholders.
  • Support product launches, awareness initiatives, cross-sell programs, advisor communications, and sales enablement activities.
  • Own day-to-day campaign follow-up, including actions, deadlines, reviews, decisions, dependencies, and escalations.
  • Partner closely with Delivery and Marketing Leads on resourcing, sequencing, priorities, campaign status, and delivery risks.
  • Maintain clear campaign status reporting, ensuring stakeholders have visibility into what is on track, at risk, awaiting input, or complete.
  • Review creative and content against approved briefs, audience needs, campaign objectives, and channel requirements, providing clear and constructive feedback when adjustments are needed.
  • Help translate complex investment and product concepts into clear, useful, and audience-appropriate marketing communications.
  • Support consistency across campaign assets, including messaging, positioning, terminology, proof points, disclosures, and calls to action.
  • Coordinate feedback and approval processes across business, product, legal, compliance, and other required stakeholders, maintaining accurate records of decisions and final materials.
  • Track agreed campaign and advisor-engagement measures in partnership with Marketing and Analytics teams.
  • Conduct focused research on competitor activity, ETF category narratives, advisor needs, and relevant market developments, translating findings into concise observations and practical recommendations.
  • Capture campaign learnings and identify opportunities to improve briefs, templates, workflows, handoffs, and ways of working.
  • Use designated workflow and marketing platforms to maintain campaign briefs, tasks, approvals, metadata, and source files.

Must-have Skills

  • 2–5 years of experience in an agency, integrated marketing, account management, campaign management, content production, marketing operations, or a comparable cross-functional environment.
  • Demonstrated experience translating business or marketing objectives into actionable briefs and coordinating work across multiple creative and business contributors.
  • Experience managing multiple campaigns, projects, deliverables, and stakeholders simultaneously.
  • Strong project management and organizational skills, with excellent attention to detail and follow-through.
  • Strong stakeholder management and communication skills, including the ability to surface risks, clarify decisions, and recommend practical next steps.
  • Ability to work hands-on and independently in a fast-paced environment while knowing when to seek strategic direction or approval.
  • Strong content and creative judgment, with the confidence to assess work against audience needs, campaign objectives, and approved briefs.
  • Ability to learn complex subject matter and translate it into clear, simple, and useful communications for different audiences.
  • Experience coordinating content and creative review processes involving multiple stakeholders and approval stages.
  • Ability to manage timelines, dependencies, handoffs, and routine delivery risks throughout the campaign lifecycle.
  • Strong problem-solving skills and the ability to identify workflow inefficiencies and recommend practical improvements.
  • Comfort using project management, workflow, marketing, and collaboration platforms to manage tasks, approvals, campaign documentation, and assets.

Nice-to-have

  • Experience within financial services, investment management, asset management, or ETF marketing environments.
  • Understanding of financial-advisor audiences, investment products, or ETF category dynamics.
  • Experience working in regulated environments and coordinating legal, compliance, product, and business approvals.
  • Agency or integrated marketing experience involving multiple creative disciplines, channels, and stakeholders.
  • Experience supporting product launches, awareness campaigns, cross-sell programs, advisor communications, or sales enablement initiatives.
  • Experience tracking campaign performance or engagement metrics and using insights to improve future activity.
  • Research experience across competitor activity, market trends, customer or advisor needs, and category narratives.
  • Interest in developing toward product marketing, campaign strategy, or broader asset-management marketing leadership.
  • AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, research, analysis, content development, or process automation. Identify opportunities to use AI to streamline campaign workflows and improve team effectiveness.

What Success Looks Like

  • Business and marketing objectives are consistently translated into clear, actionable campaign briefs.
  • Creative and content partners receive the context, decisions, and feedback needed to deliver strong work.
  • Campaigns progress with clear ownership, fewer missed follow-ups, and fewer avoidable delays.
  • Content and creative work are constructively challenged when they do not align with the brief, audience need, or intended campaign outcome.
  • Marketing leadership can focus on strategy and final approvals rather than day-to-day task management.
  • Campaign insights and learnings are captured and applied to improve future briefs, workflows, and ways of working.
  • The Coordinator develops increasing fluency in ETF products, financial-advisor audiences, category narratives, and campaign performance.

What we offer

  • A High-Impact Environment.
  • Commitment to Professional Development.
  • Flexible and Collaborative Culture.
  • Global Opportunities.
  • Vibrant Community.
  • Total Rewards.

*Specific benefits are determined by the employment type and location.

Find out more about our culture here

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