Sales Manager, Mid-Market - Base44

We’re building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of introducing a category-defining product to the market, leading the Mid-Market sales team, shaping the sales strategy, driving pipeline, and helping close strategic deals from the ground up. This is a remote position based in the United States.

As a Sales Manager, Mid-Market, you will:

• Lead, coach, and grow a team of Mid-Market Account Executives, including hiring, onboarding, and ramping new reps

• Run a coaching-first operating cadence: weekly 1:1s, call coaching, deal reviews, pipeline reviews, and QBRs

• Coach reps on owning the full sales cycle, from outbound prospecting to closing new business

• Help reps translate Base44’s product vision into real-world conversations that resonate with technical and business stakeholders

• Stay close to the most important deals and jump in as a player-coach where it moves the outcome

• Shape the foundational Mid-Market sales motion to support future scale, including messaging, outreach strategies, and customer segmentation

• Coach reps on building relationships with decision-makers, including VPs, CTOs, and heads of product

• Accurately forecast deals, manage pipeline coverage, and hold the team to CRM best practices

• Read pipeline and performance data to spot patterns, diagnose what is driving results, and decide what to change

• Bring AI into how your team works, from prep and outreach to call review and coaching, and share what works across the org

• Collaborate closely with product, marketing, and leadership to align go-to-market efforts

• Act as a feedback loop between the market and the product team to influence roadmap and positioning

***

We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.

• 8+ years of B2B sales experience in a technology company, including 3+ years directly managing quota-carrying AEs, with a track record of team attainment and improved win rates

• Strong personal track record of exceeding quota and closing complex deals

• A proven coach who can break down a deal, give direct feedback, and visibly improve rep performance

• A strong problem solver who thinks creatively and independently, and can point to a significant problem you solved for your company

• Hands-on use of AI with your team, with real examples of how it changed the way your team sells or operates

• High emotional intelligence: you build trust, give candid feedback with care, and lead through ambiguity and change

• Strong analytical skills: you are comfortable reading a data set, pulling out the insights, and turning them into action

• Experience with AI, ML, data platforms, or product-led SaaS companies

• Experience with bottom-up sales motions, leveraging individual contributors (ICs) to expand adoption within an organization

• Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

• Located in or near the Salt Lake City, Utah, or San Diego, California area

Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.