Director, Enterprise Sales - Base44

Wix Open · verified Sep 13, 2026

On-site New York Full-time Director Sales Leadership

Leadership Sales Leadership role at Wix. New York · full-time · $165,000–$200,000 base.

SalaryStated by Wix

$165,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead enterprise selling while staying involved in the largest, most complex opportunities
You'll manage and develop Enterprise Account Executives through one-to-ones, deal reviews, call coaching, and QBRs
You'll establish qualification, deal-stage, mutual-close, and forecasting practices for enterprise sales
You'll shape account coverage, named-account plans, expansion plans, forecasts, and responses to pipeline gaps
You'll work with Product, Marketing, Solutions Engineering, and Customer Success on deals, expansion, and product feedback

What you bring

Bring a decade or more in B2B SaaS sales, including substantial enterprise selling
Have four or more years managing quota-carrying enterprise AEs and a record of team quota attainment
Show personal success closing six-figure-plus enterprise deals and selling to executive buyers
Know how to work through procurement, security, and legal reviews in complex deals
Use MEDDPICC confidently and have built or strengthened enterprise sales processes

Who this fits

This suits a sales leader who can coach a team while personally handling complex enterprise deals and building a repeatable motion. You'll need executive presence, comfort with ambiguity, and experience working with founders and senior leadership in a fast-growth, startup-within-a-company setting. The role is onsite in New York.

From the employer

We're building the go-to-market team for Base44, an AI-powered software development platform recently acquired by Wix. As our first Enterprise Sales Director, you'll lead the team responsible for landing and expanding Base44's largest, most strategic accounts. You'll be a player-coach at the intersection of team leadership and complex deal execution, closely involved in deals AND shaping the playbook for how we sell to enterprise buyers as the segment scales.

This role is ideal for a sales leader who has run enterprise teams before and knows how to navigate long cycles, multiple stakeholders, and procurement complexity, while still building the foundational playbook for a fast-growing startup within Wix. You'll work closely with founders and Wix leadership to define what enterprise success looks like for Base44.

Responsibilities

Own the enterprise sales motion as a player-coach, staying close to the largest and most complex deals in the pipeline
Lead and grow a team of Enterprise Account Executives; run a coaching-first operating cadence (1:1s, deal reviews, call coaching, QBRs)
Coach reps on multithreading, executive engagement, and navigating multi-stakeholder buying committees (procurement, security, IT, legal).
Define and refine the enterprise sales process: qualification frameworks, deal stages, mutual close plans, and forecasting discipline
Build territory and account coverage models for enterprise accounts, including named-account strategy and expansion planning
Deliver accurate forecasts and maintain healthy pipeline coverage, with clear visibility into deal risk and gap-closing plans
Partner cross-functionally with Product, Marketing, Solutions Engineering, and Customer Success to support enterprise deal cycles and post-sale expansion
Represent the voice of enterprise customers back to product and leadership, influencing roadmap, packaging, and positioning
Hire and onboard enterprise AEs as the team scales

10+ years of B2B SaaS sales experience, with a meaningful portion selling into enterprise accounts
4+ years directly managing quota-carrying enterprise AEs, with a track record of team quota attainment
Demonstrated personal track record of sourcing and closing six-figure+ enterprise deals as an individual contributor
Experience value selling to executive buyers in complex, multi-stakeholder deal cycles
Track record of navigating enterprise procurement, security review, and legal processes to close six-figure+ deals
Strong operational mastery of MEDDPICC
Experience with AI/ML, developer platforms, or product-led SaaS is a strong plus
Proven ability to build or mature an enterprise sales motion: process, forecasting rigor, and account planning
Strong communication and executive presence, comfortable presenting to C-level stakeholders internally and externally
Self-motivated and comfortable with ambiguity in a high-growth, startup-within-a-company environment

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

As our Enterprise Sales Director, you'll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

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Approximate base compensation is $165,000 – 200,000/yr. In addition to base pay, this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.