Account Executive, SMB - Base44
At a glance
Mid-level Account Executive role at Wix. New York · full-time · $60,000–$85,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build pipeline from outbound, inbound and product-led leads, then find prospects with strong potential
- Learn each buyer’s workflow and tailor product demos to the business problem they need to solve
- Guide deals through stakeholder alignment, technical and legal questions, commercial terms and close
- Develop sales messaging, outreach approaches and customer segments while sharing market feedback with product teams
- Keep CRM records current, forecast deals accurately and coordinate customer handoffs and expansion with account managers
What you bring
- At least two years selling technology to businesses, with a record of meeting or exceeding quota
- Experience with SMB buyers and shorter, higher-volume sales cycles
- Background in product-led or land-and-expand selling, using individual contributors to build wider adoption
- Comfort discussing technical workflows with stakeholders, through familiarity with AI, machine learning or developer-focused SaaS
Who this fits
This role suits a self-directed seller who can explain technical products to both technical and non-technical buyers and work through ambiguity. You’ll help shape an early sales approach while managing a full sales cycle. The position is based in New York and requires three in-office days each week. Base pay is approximately $60,000 to $85,000 per year, with variable compensation and company RSUs also included.
From the employer
We’re building the foundational Go-To-Market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of a category-defining shift in how software is built—bringing a transformative product to the SMB segments. This is a high-impact, high-velocity role for a seller who thrives in an entrepreneurial environment. You won’t just be following a playbook; you’ll be helping to write it. Working closely with Base44 and Wix leadership, you will drive the full sales cycle, turning technical innovation into tangible business value for our customers.
In your day-to-day, you will:
Balance outbound with inbound and product-led opportunities. Reps need to create a pipeline, but this isn’t an outbound-only role.
Ability to understand the customer’s workflow and show how Base44 solves a real business problem through discovery and tailored demos
Managing the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close.
Partnering with AM on handoff and expansion.
Turn Base44’s AI capabilities into "business-speak" that resonates with CXOs, Product Leads, and Founders
Shape the foundational sales motion, including messaging, outreach strategies, and customer segmentation to support future scale
Identify and convert high-potential prospects, building the early momentum that defines our market presence
Act as a critical feedback loop between the market and our product team to influence the roadmap and positioning
Maintain a clean CRM and provide accurate deal forecasting to support our rapid growth
***
At Base44, we believe our best work happens together. Our work model is fully in person, with 3 days a week from our New York office.
2+ years of B2B sales experience in a technology company, with a proven track record of smashing quotas
Experience in SMB environments with shorter sales cycles and high-volume deal flow
Experience with PLG or "land and expand" motions, leveraging ICs to drive organizational adoption
Familiarity with AI, ML, or developer-centric SaaS—comfortable discussing technical workflows with stakeholders
Self-motivated, goal-oriented, and comfortable with the ambiguity of a "startup within a giant" environment
Strong communication skills with the ability to tailor complex messaging to technical and non-technical audiences
We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.
You’ll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.
***
Compensation:
The approximate base compensation is $60,000- $85,000/yr. In addition to the base pay, this role includes variable compensation earned and company RSUs as part of the compensation package.
Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile, and ideal qualifications.
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