Field Marketing Manager
Mid-level Event Marketing role at Witness AI. Remote, United States · full-time · $118,000–$140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build quarterly territory plans with regional sales input to create demand and move prospects through the funnel
- You'll run regional virtual and in-person programs, executive roundtables, and related logistics from setup through follow-up
- You'll coordinate promotions, communications, SDR handoffs, and post-event follow-up for each program
- You'll help deliver national trade shows, conferences, and customer events when needed
- You'll manage the regional budget, assess CPL, ROI, pipeline impact, and report program results weekly and monthly
What you bring
- You bring four to six years in B2B or cybersecurity field marketing, or partner marketing
- You've worked with sales teams and communicate clearly in writing and conversation
- You can juggle projects, maintain detail, and meet tight deadlines
- You know Salesforce for program tracking and pipeline reporting, plus LinkedIn and X/Twitter for promotion
Who this fits
This role suits a field marketer who enjoys working with regional sales, sales engineering, channel teams, and partners to create customer and prospect engagement. You'll work remotely from the U.S. Central or Northeast region and report to the Director of Field & Customer Marketing. Regional travel will take fifteen to twenty percent of your time.
From the employer
Field Marketing Manager - FY27 Q3
Location: U.S. — Central (Remote) or Northeast (Remote)
Reports to: Director of Field & Customer Marketing
Travel: 15–20% within region
About Us
Witness AI invented intent-based AI security. While legacy tools monitor what users say to AI, we understand what they're trying to accomplish - stopping jailbreaks, data exfiltration, and shadow AI before damage occurs. We provide visibility into how employees and systems use AI - capturing prompts, responses, and agent activity - so security teams can monitor risk, investigate incidents, and enforce guardrails in real time.
Role Overview
The Field Marketing Manager serves as the in-region marketing expert and partner to the field. This role collaborates closely with regional teams, including Regional Sales Directors, Sales Engineers, Channel Sales Directors, and regional partners to plan and execute programs that drive demand, accelerate pipeline, and deepen engagement.
Key Responsibilities
Create quarterly field marketing plans that generate demand and increase funnel velocity in assigned territory using input from the regional sales team.
Own end-to-end execution of regional programs, including virtual events, in-person events, executive roundtables, etc.
Manage logistics, promotions, communications, SDR hand-offs, and post-program follow-up.
Support planning and execution of national tradeshows, conferences, and customer events as needed.
Own the in-region field marketing budget; track spend and evaluate performance in terms of CPL, ROI, and pipeline contribution.
Provide weekly and monthly program reporting, including event analytics.
Key Qualifications
4 - 6 years of experience in B2B/cybersecurity field marketing or partner marketing.
Proven experience supporting or partnering with sales organizations.
Exceptional written and verbal communication skills.
Comfortable managing multiple projects with attention to detail and tight deadlines.
Proficiency with Salesforce to track program performance and report on pipeline contribution and social channels (e.g., LinkedIn, X/Twitter) for event promotions.
Creative thinker who enjoys identifying new opportunities to engage customers and prospects.
Benefits:
Hybrid work environment
Competitive salary, health, dental, and vision insurance
401(k) plan
Opportunities for professional development and growth
Generous vacation policy
Salary range:
$118,000 - $140,000 OTE (The exact salary will be determined based on the selected candidate’s location, qualifications, experience and relevant skills.)
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