CRM Business Copywriter

Wise Open · verified Aug 17, 2026

On-site London Full-time Mid-level Copywriting

Mid-level Copywriting role at Wise. London · full-time · £45,000–£65,000 base.

SalaryStated by Wise

£45,000 – £65,000

Base salary for this role, in GBP per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Write CRM messages for business customers while supporting campaigns for personal customers
Explain complex product and money topics through clear, concise, jargon-free copy
Create service updates, feature education, transactional messages, and marketing campaigns
Help shape timely, relevant communications across email, push, and in-product channels
Develop campaign ideas and angles with CRM teammates and wider creative partners

What you bring

CRM copywriting experience in a medium-to-large business, ideally within a regulated industry
B2B and B2C writing experience with a portfolio showing varied CRM work
Comfort working with designers, UX, product marketers, and product managers
Ability to explain and defend copy decisions while giving and receiving useful feedback
Reliable delivery under tight deadlines, including urgent communications

Who this fits

You’ll suit this role if you enjoy making complex products easy to understand and can balance creative thinking with practical CRM writing. You’ll work closely with multiple teams and creative partners, handle feedback confidently, and stay effective under pressure. This is an onsite role based in London, serving both business and personal customers.

From the employer

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Millions of people will read your words.

We’re looking for a CRM copywriter to join our CRM team in London. You’ll be someone who puts our business and personal customers at the heart of everything they do — who is passionate about choosing the right combination of words to say, at the right time, through the right channel. Wise has over 16 million customers — and you’ll speak to giant swaths of them through our emails, push notifications and in-product messages.

Money can be complicated — especially the world of global transfers — and our customers trust us with theirs. With your jargon-free words, you’ll make the complicated sound simple. Giving them the comfort and confidence they need to make the best decisions.

Your words will need to educate and empower, with an injection of Wise personality.

What you’ll be doing:

You’ll be our go-to copywriter for our business customers, while supporting copy projects for personal customers too — writing copy for CRM campaigns that inform and inspire customers throughout their journey with Wise. Your responsibilities will include:

Write clear and concise copy that gives customers everything they need to know when they transact with Wise
Compose the messages that help guide customers along their Wise journey with eas
Produce time-sensitive service communications
Craft the words for marketing campaigns to educate customers on how to use features of the product, and transactional campaigns that update and inform
Help brainstorm ideas and angles for all of the above
Support CRM in their mission to deliver relevant, personalised and timely communications across Wise channels and customer touch-points.

We’re looking for a creative, talented CRM writer with B2B and B2C experience who can explain — at times — complex concepts to people in clear, concise ways. Does that sound like you? Do apply. Regardless of whether you have our ‘ideal’ qualifications and experience, which include:

Experience writing copy for CRM channels for a medium-to-large-sized business, preferably in a regulated industry
A pragmatic approach to writing with a good understanding of design and UX
Experience of writing CRM copy for service notifications and marketing campaigns that nudge customers to take an action
Clear writing samples that illustrates your craft for making sense of complex product terminology through friendly and clear copy (can be a Google doc-type thing)
Versatility — you’ll be just as happy writing a 10-email lifecycle journey as you are crafting a 2 word CTA or writing a crisis email at short notice. And you’ll have a portfolio to show it.
You’ve worked with designers, product marketers and managers before
You have the resilience to handle requests from multiple teams
Collaboration — an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback.
The ability to deliver to tight deadlines under pressure

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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