Marketing Automation CX Strategist

Marketing Automation CX Strategist

As a WEX CX Automation CX Strategist, you are accountable for the effectiveness of interactions delivered by the WEX marketing automation programs. Your experiences will be impacting customers at moments that matter within the customer lifecycle. You will partner with Marketing Automation Engineering talent, and teams across the business and deliver experiences that drive growth and high customer satisfaction.

Duties and Responsibilities:

• Strategy: Proactively engage with CX Automation Engineering partners, SMEs in marketing, product and within the business to design automated experiences that aligns with business objectives and achieves target business outcomes.
• Subject Matter Leadership: Demonstrate expertise by staying at the bleeding edge of marketing, industry and competitor trends. Multiply talent by feeding the organization information and insights that impact strategy and educating stakeholders on how CX automation impacts the business and customers.
• Collaboration: Work closely with Automation Engineers, fellow SMEs in Revenue and Product Marketing, designers, and data analysts to ensure seamless execution of content across various channels and optimize the automated customer experiences for conversions.
• Content Creation: Oversee the creation of high-quality, behavior-based marketing automation and personalization copy and graphics, including deeply personalized emails and web pages. Ensure engagement is optimized for the moment and the mission, and achieves target outcomes.
• Personalization: Develop dynamic content strategies based on key moments of opportunity - enabled by data signals, audience attributes, and data-driven insights - to deliver relevant personalized experiences that deliver engagement outcomes from target prospects and customers.
• Data Analysis: Analyze content performance metrics and leverage data insights to inform content strategy, optimization efforts, and identify opportunities to increase conversions.
• CRO: Drive continuous testing and optimization content, messaging, and calls-to-action using a/b and multivariate testing to improve performance and maximize conversion rates.
• Project Management: Prioritize and oversee delivery of marketing automation content deliverables. Ensure they meet delivery due dates, adhere to quality standards, and align with marketing automation strategy goals.

Qualifications:

• Education: Bachelor's degree in marketing, business, or a related field.
• Experience: Proven experience in marketing automation and personalization development, with demonstrated success
• Technical Skills: Strong understanding of marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot, Optimizely), CRM systems, personalization platforms, and analytics tools.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into action.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
• Database Marketing Skills: Experience building and segmenting audiences, and a history of driving optimization through a/b testing and use of AI tools.
• Judgment: A demonstrated ability to work with highly abstract concepts and incomplete information yet able to use sound business judgment to provide actionable recommendations to cross functional teams internally.

Additional Desirable Skills:

• Experience in B2B marketing.
• Knowledge of lead scoring and lead management best practices.
• Experience with A/B testing and experimentation.
• Customer lifecycle/CRM marketing strategy.
• Agency - Client Facing.
• Graphic design and copywriting expertise.
• Applied AI Expertise: Direct experience with generative AI.