Lead, Integrated Marketing

WeWork Open · verified Aug 14, 2026

New York Full-time Senior General Marketing

Senior General Marketing role at WeWork. New York · full-time · $66,000–$88,000 base.

SalaryStated by WeWork

$66,000 – $88,000

Base salary for this role, in USD per year, as published in the posting.

This role, from WeWorkOur estimate for the market: $126,250–$180,000

Below the market median of $157,825 for senior general marketing roles in New York.

Worked out from 54 postings that stated pay, median $157,825. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run daily execution for multi-channel launches and segment-focused go-to-market campaigns
Coordinate campaign assets across marketing teams and keep shared documentation complete
Check links, landing pages, and creative requirements before routing materials for legal approval
Build campaign copy, promotional materials, and sales and community toolkits from existing messaging
Track timelines, collect performance metrics, and prepare updates for leadership

What you bring

Two to four years in integrated marketing, campaign management, product marketing support, or demand generation
Strong organization and project management across concurrent deliverables
Experience creating presentations with clean layouts, formatting, and deck structure
Clear written and verbal communication, plus confidence aligning stakeholders
Interest in go-to-market strategy, multi-channel campaigns, project software, and AI productivity tools

Who this fits

This role suits a detail-focused marketing project manager who can turn positioning into campaign materials, coordinate multiple workstreams, and keep stakeholders informed. You’ll work from New York and collaborate with Digital, PR, Events, Content, Creative, Tech, Product, Sales, and Member Experience teams. The position is full-time and supports senior team members, with no people-management requirement stated.

From the employer

About Us

At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re not just a part of that movement—we’re leading it. United by a desire to build a global community, our purpose is to give members the support to do their best work, and the space to take their ideas to new heights. Join us as we empower tomorrow’s world at work.

About the Opportunity

WeWork is seeking a detail-oriented, execution-minded Integrated Marketing Lead to support the planning, management, and execution of our go-to-market and product marketing initiatives. Reporting to the Sr Manager, Integrated Marketing and working closely alongside the Integrated Marketing Sr Lead, you will serve as a key execution engine for segment specific initiatives, product launches, and market expansions—utilizing owned, earned, and paid channels to drive brand awareness, demand, and member retention. This role is ideal for a proactive project manager who excels at turning core product positioning into market-ready assets, keeping timelines on schedule, and managing the delivery of executive review materials.

Key Responsibilities:

Campaign Execution

Support the day-to-day execution of multi-channel go-to-market (GTM) campaigns for product launches and segment-specific initiatives.
Coordinate asset creation across marketing teams including Digital, PR, Events, Content, and Creative ensuring campaign elements are completed on schedule, and compiled into holistic campaign documentation.
Manage asset QA and approval routing, conducting quality assurance checks on links, landing pages, and creative specs while routing materials through legal reviews.

Asset & Material Support

Own the creation and delivery of marketing materials resulting from strategic alignments with Tech, Product, Sales, and Member Experience teams.
Apply established product positioning and messaging frameworks to draft baseline campaign copy, promotional collateral, and sales & community toolkits.

Process & Operations Coordination

Maintain team status trackers, deliverables, and global marketing calendars, proactively identifying potential delays and keeping daily action items moving forward.
Assist in post campaign performance recaps, gathering metrics from channel leads and assemble for leadership review.
Support team administrative workflows and process improvements, leveraging and piloting AI-driven tools to optimize task tracking, and schedule alignment for leadership visibility.
Organize campaign assets and documentation to maintain centralized, easy-to-access resource libraries for internal teams.

About You

2–4 years of marketing experience with a foundation in integrated marketing, campaign management, product marketing support, or demand generation.
High attention to detail with a strong interest in go-to-market strategy, product marketing, and multi-channel campaign execution.
Exceptional organizational and project management skills, with comfort managing multiple concurrent deliverables and keeping workstreams on schedule.
Proficiency in presentation tools with a good eye for clean visual layouts, formatting, and deck structure.
Resourceful, detail-oriented team player who takes ownership of asset creation, drives tasks to completion, and collaborates smoothly with senior team members.
Strong written and verbal communication skills, with an ability to keep stakeholders aligned, organized, and informed.
Tech-savvy mindset, eager to learn new project management software and test AI productivity tools.

Compensation & Benefits

Base Pay: $66,000 to $88,000 annually

Incentive Compensation: WeWork employees are eligible to participate in an incentive plan specific to their role. Your recruiter will detail what incentive plan is applicable to this specific role. WeWork incentive plans are subject to the terms of the applicable incentive compensation plan, which will be made available to you after commencing employment. WeWork reserves the right to amend its incentive plans, and nothing in this job requisition or any other document creates a right to a specific incentive plan payment.

Benefits: Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment), including: 20 days of PTO, approximately 13 paid holidays, and 80 hours of paid sick time per full calendar year; 16 weeks paid parental leave; competitive healthcare benefits; 401k plan; and life and AD&D insurance.

Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.

WeWork is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law. WeWork is also proud to be an affirmative action employer with respect to veterans and individuals with disabilities.