Marketing Manager, EMEA
At a glance
Manager-level General Marketing role at Westman Atelier. Paris · full-time · no salary stated · we estimate €47,500–€67,500.
Westman Atelier has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Turn global brand stories into local campaigns with product development, creative and brand teams
- Run regional pop-ups, influencer events and press launches, from concept and budgets through post-event review
- Coordinate paid social, search and display with digital teams and agencies around retail goals
- Build retail partner campaigns spanning store displays, sampling and CRM, then supply local assets and guidance
- Track consumer trends, competitors and regional insights to refine marketing plans and activations
What you bring
- A marketing, business administration, brand management degree or a related qualification
- Five to seven years in prestige beauty, cosmetics or luxury brand marketing, including global consumer work
- Experience delivering large experiential events and integrated digital or social campaigns
- Professional fluency in English and French
Who this fits
This manager role suits someone who can set regional direction while handling campaign and event execution across EMEA. You’ll work across global teams, agencies and retail partners, with reporting to the EMEA GM and a dotted line to HQ Marketing.
From the employer
About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
We are seeking an experienced and creative Marketing Manager for our EMEA region to drive global brand growth, regional execution, and consumer engagement. In this role, you lead end-to-end 360 marketing strategies spanning experiential marketing, paid social, digital media, and retail activations to build brand equity and foster a loyal consumer community across key regional markets. The ideal candidate brings a background in prestige beauty, cosmetics or luxury brand management, with a track record of driving cross-functional alignment between global brand teams and regional retail partners (e.g., Sephora). This role will report directly to the GM, EMEA with a dotted line to HQ Marketing team.
Responsibilities:
Global Brand Consistency & 360 Strategy
- Own and execute 360 global marketing strategies across all consumer touchpoints, ensuring consistent brand voice, visual identity, and positioning online and in-store.
- Partner with Product Development, Creative, and Brand teams to translate core brand stories into localized marketing campaigns.
- Prepare and present Brand Marketing objectives, strategies, and plans to regional retailers.
- Monitor global consumer trends, competitor landscapes, and regional market insights to continuously optimize marketing activations
Experiential Marketing & Event Activation
- Lead regional experiential marketing projects, including high-impact pop-ups, brand activations, influencer events, and press launches across major markets (e.g., London, Paris, Madrid, Milan).
- Oversee event concept design, budget management, agency selection, vendor negotiation, and post-event ROI analysis
Media & Social Strategy
- Collaborate with internal digital teams and external agency partners to drive paid media strategies (social, search, display) aligned with commercial retail objectives.
- Work closely with Social media and Influencer Marketing to amplify campaign messaging, foster community engagement, and optimize user-generated content
Retail Partner Co-Marketing & Activation
- Build joint co-marketing plans with key global retail partners (e.g., Sephora), aligning on window animations, visual merchandising, sampling programs, and CRM campaigns.
- Deliver localized toolkits, digital assets, and guidelines to ensure flawless campaign execution across multi-brand retail environments.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Brand Management, or related field.
- 5-7 years of progressive marketing experience in prestige beauty, cosmetics or luxury brand management, with specific expertise in global consumer marketing.
- Deep understanding of the beauty ecosystem, multi-brand retail distribution (e.g., Sephora), and international market dynamics across Europe, and emerging markets.
- Proven track record of planning and executing large-scale experiential marketing events and integrated digital/social campaigns.
- Strong proficiency in budget management, cross-functional leadership, agency management, and digital/analytical reporting
- Excellent communication and stakeholder management skills, with the ability to build relationships and influence cross-functionally, and with external agencies and retail partners.
- Professional fluency in English, French; additional European languages are a plus.
- Highly process-driven, detail-oriented, and organized, with proven ability to manage multiple initiatives concurrently.
- Ability to combine big-picture strategic planning with creative execution.
- Thrives in fast-paced, high-growth, and culturally diverse environments
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