Senior Specialist, Marketing

We are seeking a Senior Marketing Specialist to lead the execution of marketing initiatives across Latin America, supporting customer acquisition, engagement, retention, and brand growth. Acting as the local market expert, this role will ensure global and regional strategies are effectively localized and executed to meet market-specific customer needs and business objectives. The successful candidate will play a key role in driving growth across digital channels while delivering consistent and engaging customer experience.

This position is ideal for a hands-on, data-driven marketing professional with strong expertise in digital marketing, customer lifecycle management, SEO, social media, app optimization, and performance analytics. Working closely with Marketing, Product, Analytics, Business, Brand, and Customer Experience teams, the Senior Marketing Specialist will help shape and execute initiatives that drive sustainable customer growth and strengthen brand relevance across the region.

Role Responsibilities

• Execute local marketing initiatives that support customer acquisition, engagement, retention, and brand growth across Latin America.
• Support SEO, content marketing, and digital presence strategies to improve organic traffic, visibility, and customer acquisition.
• Ensure websites, landing pages, blogs, social media channels, and customer-facing content remain relevant, optimized, and aligned with local market needs.
• Monitor App Store and Google Play performance, customer ratings, reviews, and feedback to identify opportunities for improvement.
• Support App Store Optimization (ASO) initiatives to increase app visibility, downloads, and conversion rates.
• Partner with Product, Customer Experience, and Marketing teams to enhance digital experiences and customer satisfaction.
• Support brand campaigns, local activations, product launches, and strategic marketing initiatives while ensuring message consistency across all channels.
• Collaborate closely with cross-functional stakeholders to deliver growth initiatives and strategic digital projects.
• Manage local marketing operations, including vendor onboarding, purchase orders, invoice processing, budget tracking, forecasting, and reporting.

Role Requirements

• 5+ years of experience in Digital Marketing, Growth Marketing, Customer Marketing, Performance Marketing, or related fields.
• Strong expertise in SEO, content marketing, social media, customer engagement, lifecycle marketing, and digital growth strategies.
• Experience managing digital marketing campaigns, customer journeys, and performance optimization initiatives.
• Proven analytical skills with the ability to interpret customer, digital, and business performance data to drive decisions.
• Experience working cross-functionally with Product, Analytics, Customer Experience, and Commercial teams.
• Fluent English and Spanish, with strong project management, communication, and stakeholder management skills.

Workplace Option

Western Union values inperson collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Your Chile specific benefits include:

• Life insurance
• Health insurance
• Christmas and national holiday bonus
• Employee Assistance Program (EAP)

Other Details

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.