Business Development Manager - Impulse Channel Distribution
Well Enterprises - Career Site Open At a glance
Manager-level Business Development role at Well Enterprises - Career Site. NY, United States · full-time · $115,295–$162,013 base.
growthroles summary, based on the employer's posting.
What you'll do
- Grow distributor and retail accounts in small-format channels, including direct-store delivery and broadliner partners
- Use category data and shopper insights to shape customer decisions and improve account performance
- Manage volume forecasts, account profitability, trade spending and accounts payable
- Plan with customers annually, review results monthly and handle sales assets
- Find new accounts, build business cases and present proposals to prospective customers
What you bring
- At least four years of account-selling experience with a consumer packaged goods company
- You must live in the Northeast market
- You can analyze sales data and turn the findings into customer solutions
- You have a track record of sales results and can prepare and present forecasts
Who this fits
This manager role suits an experienced account seller who can grow regional chains and independent customer distribution. You’ll manage distributor and retail relationships while pursuing new business. A business degree or a related qualification is preferred.
From the employer
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Impulse Sales
The Role
We currently have an opening for a Business Development Manager, Alternative Channels in the Northeast. The Business Development Manager leads the development of business solutions with customers such as Assoicated Foods, Krasdale, Kings, Key Foods, King Kullen and other distributors. The main goal is to generate more revenue for the company while also achieving profit and trade spend objectives. The BDM will manage both distributor and retail accounts across the small format channels while supporting the organizations branded & private label initiatives.
What You’ll Do
- Distributor Management; to include both direct store delivery and broadliner partners.
- Mobile Vending development and private label execution.
- Retail account development; Awareness of Customer Strategy and Performance; Knows customer policies and procedures.
- Apply Cat Man principles; Converts data to insights; Uses insights to influence customer behavior; Demonstrates category knowledge and performance drivers; Awareness of key Consumer and Shopper Insights.
- Volume Forecast Management.
- P&L/ Trade Management.
- Accounts Payable Management.
- Annual joint business planning.
- Monthly Business Reviews.
- Asset management.
- Arranging business meetings and one-on-one conversations with prospective customers.
- Discover and explore new business opportunities with internal business case development.
- Develop ways to improve the customer experience and build brand loyalty.
- Create presentations for potential new customers.
- Build trust and long-term relationships with distributors/retailers.
- Execute national account programming.
What You’ll Bring
- Bachelor’s degree in Business or related field preferred.
- Minimum of 4 years Account Selling experience with a CPG company required.
- Must live in the market.
- Goal-oriented, organized team player.
- Eager to expand the company with new sales by gaining new distribution in both region chains and independent customers.
- Able to analyze data and sales statistics and translate results into better solutions.
- Excellent verbal and written communication skills.
- Able to multi-task, prioritize and manage time effectively.
- Self-motivated and self-directed.
- Experienced at preparing and presenting quarterly goals and forecasts for future projects.
- Demonstrated and proven sales results.
- Proficient computer skills; Microsoft Office (Word, PowerPoint, Outlook and Excel).
The base pay range for this position is $115,295 to $162,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
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