Social Media Strategist
At a glance
Mid-level Social Media role at Weekday AI. New Delhi ยท full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll research markets, competitors, industries, and consumers, then turn findings into useful brand insights
- You'll help shape brand positioning, messaging, strategy, and communication frameworks
- You'll support campaigns and coordinate creative, content, digital, PR, and other teams
- You'll prepare client decks, reports, research summaries, meeting notes, and project records
- You'll track timelines, follow-ups, performance, and optimisation inputs while assisting with client work
What you bring
- At least one year in branding, marketing, advertising, communications, consulting, or a related area
- Strong writing, speaking, presenting, research, analysis, and information-gathering ability
- Confidence using PowerPoint, Google Slides, and Excel
- Skill in organising competing priorities while meeting changing deadlines and maintaining accurate work
- A collaborative, proactive approach with comfort communicating with clients
Who this fits
This role suits someone interested in brand strategy, storytelling, consumer behaviour, research, and marketing communication. You'll work with creative and cross-functional teams, contribute to client discussions, and support senior team members. The job is full-time and onsite in New Delhi, India.
From the employer
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ-๐ฑ ๐๐ฃ๐)
Experience: 1+ yrs
Location: New Delhi, Delhi, India, Delhi, India
Job Type: Full-time
We are looking for a curious, proactive, and detail-oriented Junior Brand Consultant to support the development and execution of brand strategies and marketing initiatives. This role is suited for someone who is passionate about branding, consumer behaviour, storytelling, research, and marketing communication.
You will work closely with internal creative, content, digital, and communications teams while supporting client engagements and contributing to projects that strengthen brand positioning and customer experiences.
Requirements
Key Responsibilities
- Conduct market, competitor, industry, and consumer research to support brand and marketing initiatives.
- Analyse research findings and help identify relevant consumer and market insights.
- Support the development of brand strategies, positioning, messaging, and communication frameworks.
- Assist with campaign planning and execution across relevant marketing channels.
- Coordinate with creative, content, digital, PR, and other internal teams to ensure smooth project execution.
- Prepare client presentations, reports, research summaries, meeting notes, and project documentation.
- Participate in client meetings, workshops, brainstorming sessions, and internal strategy discussions.
- Track project timelines, deliverables, dependencies, and action items to support timely execution.
- Follow up with internal stakeholders to ensure assigned activities are completed within agreed timelines.
- Monitor brand and campaign performance and assist in gathering insights for optimisation.
- Support the development of brand and marketing recommendations based on research and performance data.
- Maintain organised records of project information, research, presentations, and client requirements.
- Assist senior team members with day-to-day client servicing and brand consulting activities.
- Stay informed about emerging branding, marketing, consumer, media, and communication trends.
What Makes You a Great Fit
- 1+ years of experience in branding, marketing, advertising, communications, consulting, or a related field.
- Strong interest in brand strategy, storytelling, consumer behaviour, and marketing.
- Excellent written and verbal communication skills.
- Strong presentation skills and confidence in communicating ideas clearly.
- Good research, analytical, and information-gathering abilities.
- Ability to translate research and observations into clear insights and actionable inputs.
- Strong organisational and project-coordination skills with the ability to manage multiple priorities.
- Proficiency in PowerPoint, Google Slides, and Excel.
- Strong attention to detail and commitment to producing accurate, high-quality work.
- Collaborative mindset with the ability to work effectively with creative and cross-functional teams.
- Proactive approach to problem-solving and willingness to take ownership of assigned responsibilities.
- Curiosity and eagerness to learn new concepts, tools, and approaches.
- Ability to work effectively in a fast-paced environment with changing priorities and deadlines.
- Comfortable interacting with clients and contributing to meetings and collaborative discussions.
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