Senior Executive - Performance Marketing

Weekday AI Open · verified Sep 11, 2026

On-site Mumbai Full-time Senior Performance Marketing

Senior Performance Marketing role at Weekday AI. Mumbai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead paid search, social, and programmatic strategy, performance, and account management for clients
You'll manage client accounts from acquisition and onboarding through daily ad operations and performance tracking
You'll research keywords, assess creatives and audiences, write ad copy, and structure campaigns around business goals
You'll optimize budgets and return on ad spend through analysis, testing, and ongoing campaign improvements
You'll support client reporting, landing-page and creative recommendations, QBR data, and quality checks

What you bring

You bring one to two years of paid media experience across search marketing and social media
You hold a bachelor's degree or higher in science or engineering
You have strong marketing-data analysis skills, Excel and PowerPoint proficiency, and familiarity with Google Ads, Meta Ads, and Google Analytics
You communicate excellently in written and spoken English and manage projects proactively

Who this fits

This role suits a Mumbai-based digital marketer who can work onsite and full-time. You'll need curiosity, analytical ability, and comfort managing client accounts and campaign budgets. The listing also offers close leadership exposure and a chance to join an early core team.

From the employer

This role is for one of Weekday’s clients
Salary range: Rs 500000 - Rs 800000 (ie INR 5 - 8 LPA)

Min Experience: 1+ years
Location: Mumbai, Maharashtra, India
JobType: full-time

Develop strategies, oversee, and execute initiatives to increase paid media traffic. This role focuses on high-quality execution of Paid Search activities and Meta Ads for leading brands, requiring strong skills in Excel, project management, proactive communication, and a drive for continuous learning in digital marketing.

Requirements

Key Responsibilities

Lead strategy, performance, and account management across key digital channels (Search, Social, Programmatic) for clients.
Manage the full client lifecycle, from acquisition and onboarding to daily Digital Ad Operations and account performance.
Provide expert advice, strategic thinking, and guidance to clients on all digital campaigns and delivery.
Perform keyword research, creative analysis, ad copy writing, and campaign structuring based on business goals.
Conduct creative and audience analysis, including A/B tests to develop winning strategies.
Effectively manage various client accounts and budgeting requirements, optimizing for Return on Ad Spends.
Perform scheduled data analytics and interpretation exercises using Excel and proprietary tools.
Communicate proactively and manage time effectively.
Provide strategic insights on landing pages and ad creatives for clients.
Build, monitor, and maintain digital advertising budgets and track success metrics.
Ensure quality and timely deliverables for client requests.
Support QBRs (Quarterly Business Reviews) with the team/Account manager, including data support and QA.

Qualifications

1-2 years of paid media experience, including search marketing and social media.
Bachelor's Degree or above in Science or Engineering.
Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude.
Excellent written and spoken English is a must.
Familiarity with Google Ads, Meta Ads, and Google Analytics.
Proficiency in Excel and PowerPoint.
Google Analytics, Google AdWords, and Meta Ads certifications are a plus.

Benefits & Perks

Opportunity to work closely with the leadership team in a trend-setting organization.
Opportunity to grow with the company as part of its early core team.
Work amongst some of the most free thinkers and driven professionals.

Must-have skills

Digital Marketing, Performance Marketing, Paid Media Advertising

Good-to-have skills

Google AdsMeta Ads