Regional Marketing Manager

Weekday AI Open · verified Sep 10, 2026

On-site Delhi BengaluruPune Full-time Manager General Marketing

Mid-level General Marketing role at Weekday AI. Delhi · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own store-network goals for footfalls, new customers, repeat visits, and local visibility
You'll build catchment plans using community outreach, partnerships, events, and store-level promotions
You'll run BTL activations, local media, and new-store launches, then measure their results
You'll adapt national campaigns for local markets and maintain in-store branding standards
You'll report performance and coordinate internal teams, agencies, vendors, and other partners

What you bring

At least three years in regional, retail, trade, or related marketing roles
A record of increasing store visits through activations, events, BTL work, and local marketing
Experience with footfall measurement, ROI analysis, campaign budgets, and retail operations
Strong coordination with stakeholders and vendors, plus willingness to travel extensively
A graduate degree; an MBA in Marketing is preferred, and local-language fluency is a plus

Who this fits

This suits a hands-on marketer who understands local customers and can execute across stores, events, media, and partnerships. You should be comfortable using performance data to improve campaigns and working closely with Retail Operations, CRM, Brand, Finance, and external providers. The role is full-time and listed as onsite in Delhi, while the listing also names Bengaluru and Pune; extensive travel across the assigned region is required.

From the employer

This role is for one of Weekday’s clients
Salary range: Rs 1500000 - Rs 1800000 (ie INR 15 - 18 LPA)

Min Experience: 3+ years
Location: Delhi, India, Bengaluru, Karnataka, India, Pune, Maharashtra, India
JobType: full-time

We are looking for an experienced and execution-focused Regional Marketing Manager to drive customer footfalls, new customer acquisition, repeat visits, and local brand visibility across a network of retail stores in the assigned region.

The role will be responsible for translating national marketing campaigns into effective regional initiatives while developing hyperlocal marketing, BTL activations, events, store-level campaigns, and catchment strategies. The ideal candidate will combine strong on-ground execution with data-driven decision-making to deliver measurable improvements in footfalls, walk-ins, conversions, and marketing ROI.

This is a hands-on regional role requiring extensive collaboration with Retail Operations, CRM, Visual Merchandising, Finance, central Marketing teams, agencies, and external partners.

Requirements

Key Responsibilities

Regional Footfall & Customer Acquisition

Own regional footfall and customer acquisition targets across the assigned store network.
Develop and execute marketing interventions designed to increase new customer walk-ins.
Build catchment-level marketing plans for individual stores based on local customer profiles and market opportunities.
Plan local outreach initiatives including residential society activations, corporate partnerships, community engagement, wedding venue tie-ups, and event partnerships.
Partner with store sales teams to track repeat customers and support re-engagement initiatives.
Develop loyalty, referral, occasion-based, and customer communication campaigns to encourage repeat visits.

BTL Activations & Events

Plan and execute regional BTL campaigns and activations, including:

Exhibitions
Mall activations
Wedding programmes
Festive campaigns
Community events
Local influencer activations

Plan regional media initiatives across OOH, print, radio, cinema, and local digital channels within approved budgets.
Ensure regional activities are aligned with broader brand and media strategies.
Measure activations against footfalls, walk-ins, conversions, and cost per acquisition/walk-in.
Continuously optimize future activations based on performance insights.

New Store Launches

Develop and execute marketing plans for new store launches.
Drive pre-launch awareness through local media, influencer engagement, catchment outreach, partnerships, and targeted activations.
Coordinate launch events and promotional activities to maximize initial footfalls.
Work with Brand and Retail Operations teams to ensure launch assets and marketing activities are delivered on time.
Develop post-launch momentum plans to sustain customer traffic and awareness.

National Campaign Execution

Translate national ATL and digital campaigns into effective regional and store-level executions.
Ensure timely and brand-compliant implementation of campaign assets across store facades, in-store communication, signage, and local media.
Adapt national campaigns to regional festivals, languages, customer preferences, and local cultural occasions.
Collaborate with central Brand and Marketing teams to ensure consistency while maintaining regional relevance.

Visual Merchandising & In-Store Branding

Execute basic visual merchandising requirements across stores, including windows, displays, campaign signage, promotional material, and launch dressing.
Ensure stores consistently meet established brand presentation standards.
Conduct regular store audits to assess campaign visibility and in-store brand execution.
Work with store teams to identify and close gaps in visual presentation and campaign implementation.

Micro-Marketing & Market Insights

Develop store-level and catchment-level micro-marketing strategies to drive footfalls and revenue.
Identify opportunities for hyperlocal digital targeting, store-specific promotions, community initiatives, and local partnerships.
Monitor competitor activity, customer behavior, local market trends, and emerging opportunities.
Share relevant regional insights with the central Marketing team to support broader marketing decisions.
Develop actionable strategies based on local customer and market intelligence.

Performance Tracking & Reporting

Track regional marketing performance across key metrics including:

Store Footfalls
New Customer Walk-ins
Repeat Customer Visits
Conversion Rates
Campaign ROI
Cost per Walk-in
Budget Utilization

Prepare regular performance reports and recommendations for Marketing leadership.
Use data and campaign insights to continuously improve regional marketing effectiveness.

Stakeholder & Vendor Management

Work closely with Retail Operations, CRM, Visual Merchandising, Finance, Brand, and other internal teams.
Manage external agencies, media partners, activation vendors, event partners, influencers, and other marketing service providers.
Coordinate vendors and partners to ensure timely, cost-effective, and high-quality execution.
Maintain strong relationships with external partners and ensure accountability against agreed deliverables.

Candidate Profile

3–6 years of experience in Regional Marketing, Retail Marketing, Trade Marketing, or related roles.
Experience in jewellery, luxury, fashion, consumer durables, premium retail, or consumer-facing businesses is preferred.
Proven track record of driving retail store footfalls through BTL campaigns, activations, events, and local marketing.
Hands-on experience managing exhibitions, mall activations, community events, weddings, festive campaigns, and local media.
Working knowledge of visual merchandising and retail marketing operations.
Strong understanding of campaign measurement, footfall tracking, ROI analysis, and budget management.
Strong stakeholder and vendor management skills.
Willingness to travel extensively across the assigned region.
Strong understanding of local markets and consumer behavior.
Fluency in the regional language is an advantage.
Graduate degree required; MBA in Marketing is preferred.

Must-Have Skills

Regional & Retail Marketing
BTL Activations & Events
Campaign Analytics & ROI Management
Customer Acquisition
Retail Marketing Operations

Good-to-Have Skills

Stakeholder & Vendor Management
Local Market & Consumer Insights
Visual Merchandising & In-Store Branding
Local Media Planning
Hyperlocal Marketing
Event & Activation Management