Manager Paid Media

Weekday AI Open · verified Sep 10, 2026

Remote India Full-time Manager Paid Media

Mid-level Paid Media role at Weekday AI. Remote, India · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set paid media direction and allocate budgets across markets, audiences, languages, products, and channels
You'll run campaigns end to end, from setup and targeting through bidding, creative tests, and optimization
You'll build funnel-wide audience plans, including segmentation, remarketing, and lookalike targeting
You'll improve attribution, measurement, experimentation, and reporting with data and engineering partners
You'll lead agencies, vendors, affiliates, and a remote paid media team while aligning cross-functional stakeholders

What you bring

You bring seven to twelve years in paid, performance, or growth marketing
You have managed large, multi-channel campaigns and global media programs across markets
You use attribution modeling, incrementality testing, marketing mix modeling, and full-funnel measurement
You have hands-on experience with Google Ads, paid social advertising, and relevant analytics platforms
You can manage agencies and remote teams while influencing partners without direct authority

Who this fits

You’ll suit a highly analytical, strategic manager who makes investment decisions with data, testing, and business metrics. You’ll work across Marketing, Data, Engineering, Product, Finance, and Legal, while leading remote team members in different locations. The role is full-time and remote within India, with a global-market focus.

From the employer

This role is for one of Weekday’s clients

Min Experience: 7+ years
Location: Remote (India)
JobType: full-time

We are seeking a highly analytical, strategic, and results-driven Manager – Paid Media to lead and scale paid marketing initiatives across global markets.

This role will be responsible for developing and executing full-funnel paid media strategies, optimizing marketing investments, and driving measurable business growth. The ideal candidate will have strong expertise in performance marketing, attribution, audience strategy, experimentation, and media measurement.

You will work closely with cross-functional teams across Marketing, Data, Engineering, Product, Finance, and Legal to ensure paid media investments contribute effectively to growth, customer acquisition, retention, and profitability.

Requirements

Key Responsibilities

Paid Media Strategy & Budget Management

Lead paid media strategy and budget allocation across products, geographies, languages, audiences, and marketing channels.
Optimize investments based on key business metrics, including ROI, CAC, ROAS, LTV, and CPI.
Develop scalable full-funnel media strategies covering acquisition, consideration, conversion, remarketing, and retention.
Identify opportunities to improve media efficiency and maximize customer lifetime value.

Campaign Strategy & Execution

Own end-to-end campaign strategy, execution, optimization, and performance across multiple paid media platforms.
Manage campaigns across channels such as:

Google Ads
Google Search
Performance Max
DV360
Meta Ads
Universal App Campaigns
Apple Search Ads
TikTok Ads and other relevant platforms

Oversee campaign setup, targeting, bidding strategies, budget management, creative testing, and ongoing optimization.
Develop structured experimentation programs to continuously improve campaign performance.

Audience & Full-Funnel Strategy

Develop audience strategies across the entire marketing funnel.
Build segmentation, targeting, remarketing, and lookalike audience strategies.
Improve reach efficiency, conversion rates, and customer acquisition performance.
Partner with Product and Data teams to identify high-value customer segments and growth opportunities.

Measurement, Attribution & Analytics

Define and improve the paid media measurement framework.
Work closely with Data and Engineering teams to strengthen attribution infrastructure and reporting.
Lead initiatives involving:

Attribution Modeling
Incrementality Testing
Marketing Mix Modeling (MMM)
A/B Testing
Full-Funnel Measurement

Ensure marketing investment decisions are supported by reliable data and causal evidence.
Analyze campaign and channel performance and translate insights into actionable recommendations.

Testing & Optimization

Design and execute structured A/B tests across:

Ad creatives
Messaging
Landing pages
Audience segments
Bidding strategies
Campaign structures

Evaluate results and scale successful experiments.
Continuously identify opportunities to improve conversion, efficiency, and profitability.
Evaluate emerging advertising formats, automation capabilities, and AI-powered campaign solutions.

Agency, Platform & Vendor Management

Manage relationships with media agencies, advertising platforms, and external vendors.
Lead agency selection, onboarding, performance management, negotiations, and renewals.
Establish clear performance expectations and accountability frameworks.
Build strong relationships with strategic platform partners.

Affiliate Marketing

Build and manage a scalable affiliate marketing program.
Develop commission structures and incentive models that drive incremental revenue and customer acquisition.
Monitor affiliate performance and optimize partnerships for profitability and sustainable growth.

Team Leadership

Build, develop, and mentor a high-performing paid media team.
Set clear goals, KPIs, and performance expectations.
Improve processes, workflows, and ways of working.
Foster a culture of experimentation, accountability, continuous learning, and data-driven decision-making.
Manage and support remote team members across different locations.

Reporting & Stakeholder Management

Deliver regular performance reporting to leadership and key stakeholders.
Track and communicate key metrics, including:

CAC
ROAS
LTV
CPI
Conversion Rates
Revenue
Marketing ROI

Present investment plans, campaign performance, insights, and recommendations in structured formats.
Influence cross-functional stakeholders and align paid media initiatives with broader business objectives.

Cross-Functional Collaboration

Partner closely with Marketing, Data, Engineering, Product, Finance, and Legal teams.
Align paid media investments with company growth and profitability objectives.
Share customer and market insights to support product, marketing, and business strategy.
Ensure campaigns and measurement practices comply with relevant legal and privacy requirements.

Required Qualifications

7–12 years of experience in Paid Media, Performance Marketing, Growth Marketing, or related fields.
Strong experience developing and executing full-funnel marketing campaigns.
Proven experience managing large-scale, multi-channel paid media campaigns.
Experience developing and executing global media strategies across multiple markets.
Strong analytical and data-driven decision-making skills.
Hands-on expertise in:

Attribution Modeling
Incrementality Testing
Marketing Mix Modeling
Media Measurement
Full-Funnel Performance Metrics

Experience working with cross-functional teams and influencing stakeholders without direct authority.
Strong negotiation and vendor management skills.
Experience managing remote teams.
Experience selecting and managing external media agencies.

Technical & Platform Expertise

Hands-on experience with relevant marketing and analytics platforms, including:

Google Ads
Meta Ads Manager
DV360
GA4
TikTok Ads Manager
Looker or other reporting and BI platforms

Preferred Qualifications

Experience with Affiliate Marketing and partnership-based acquisition channels.
Background in DTC or B2C businesses.
Experience working with subscription-based business models.
Experience managing global or international media agencies.
Familiarity with AI-powered advertising tools and campaign automation.
Experience using AI and modern productivity tools to improve marketing workflows.

Key Skills & Competencies

Paid Media Strategy
Performance Marketing
Growth Marketing
Google Ads
Paid Social Media
Attribution Modeling
Marketing Mix Modeling
Incrementality Testing
Budget Management
Campaign Optimization
Audience Segmentation
A/B Testing
Affiliate Marketing
Data Analysis
Team Leadership
Stakeholder Management

Must-Have Skills

Google Ads
Attribution Modeling
Paid Social Media Advertising

Good-to-Have Skills

Marketing Mix Modeling
Incrementality Testing
Affiliate Marketing
DV360
GA4
Meta Ads
DTC / B2C Marketing
Subscription Business Models