Lead Offline Marketing
At a glance
Senior General Marketing role at Weekday AI. Mumbai ยท full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set yearly and quarterly offline plans, then map regional campaigns to business goals and sales-funnel targets
- Build local awareness, sponsorship, association and healthcare-partner programmes for different funnel stages
- Create seminars, doctor roundtables and other targeted formats that deepen relationships with priority audiences
- Guide branch marketing coordinators with briefs, audience direction, messaging and ways to measure results
- Set regional event standards and compliance processes, while managing budgets, vendors and performance reviews
What you bring
- At least seven years in offline, field or event marketing, ideally involving healthcare, pharma or doctor-focused events
- A graduate degree in any subject is required
- You have led marketing programmes across multiple branches or regions and directed teams responsible for delivery
- You can assess event results against ROI and business outcomes, and oversee budgets, vendors and healthcare compliance
Who this fits
This senior role suits someone who can set central strategy and guide regional execution rather than focus on daily event logistics. The position is based on-site in Mumbai and requires travel as needed for regional work and stakeholder meetings.
From the employer
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ณ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฎ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ณ-๐ญ๐ฎ.๐ฑ ๐๐ฃ๐)
Experience: 7+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time
We are looking for an experienced and strategic Lead โ Offline Marketing to plan, lead, and scale localised offline marketing initiatives across multiple regions. The ideal candidate will have strong experience in pharma, healthcare, or doctor-centric events, along with the ability to develop structured marketing programmes that strengthen brand visibility, build strategic partnerships, and generate measurable business outcomes.
This role focuses on centralised strategy, funnel-based campaign planning, team leadership, and governance rather than day-to-day event logistics. You will work closely with branch leaders and local marketing coordinators to develop proactive marketing calendars, establish repeatable engagement models, and ensure consistent brand experiences across locations.
Requirements
Key Responsibilities
- Develop and manage annual and quarterly offline marketing strategies and calendars aligned with business goals and sales funnel targets.
- Identify regional marketing opportunities proactively and develop structured playbooks for top-, mid-, and bottom-of-funnel initiatives.
- Plan local brand awareness campaigns, sponsorships, association partnerships, and healthcare ecosystem engagement programmes.
- Design educational seminars, knowledge-sharing sessions, curated group engagements, and relationship-building events.
- Develop high-intent engagement formats, including invitation-only roundtables and curated meetings with doctors, high-net-worth individuals, and other priority audiences.
- Lead, mentor, and support branch-level marketing coordinators responsible for on-ground execution.
- Provide event briefs, target audience guidelines, messaging frameworks, and performance metrics to regional teams.
- Build strategic relationships with hospitals, medical associations, healthcare professionals, and relevant local partners.
- Create repeatable event formats and scalable engagement models that can be implemented consistently across cities.
- Establish premium brand experience guidelines, event standards, and SOPs to maintain consistency across regions.
- Allocate and monitor regional marketing budgets, assess ROI, and optimise spending based on engagement and funnel performance.
- Develop vendor frameworks and negotiation guidelines to improve cost efficiency and event quality.
- Establish compliance protocols, approval workflows, documentation standards, and audit-ready processes.
- Review regional performance reports, identify improvement opportunities, and share insights with senior marketing leadership.
What Makes You a Great Fit
- 7+ years of experience in offline marketing, event marketing, or field marketing, preferably within pharma, healthcare, or doctor-centric events.
- Proven experience planning and managing marketing programmes across multiple branches, regions, or locations.
- Strong understanding of funnel-based marketing, brand awareness initiatives, relationship marketing, and audience engagement.
- Experience coordinating with senior stakeholders, healthcare professionals, hospitals, associations, and external partners.
- Demonstrated ability to lead teams, provide strategic direction, and drive accountability for execution.
- Strong expertise in event planning frameworks, partnership development, vendor management, and budget oversight.
- Ability to define success metrics, evaluate ROI, and connect offline marketing activities with business outcomes.
- Excellent communication, coordination, negotiation, and stakeholder-management skills.
- Strong organisational skills, attention to detail, and the ability to manage multiple initiatives simultaneously.
- Understanding of compliance requirements, approval processes, and documentation practices for healthcare-related engagements.
- Ability to handle confidential client information with discretion and professionalism.
- Willingness to travel as required to support regional marketing initiatives and stakeholder engagements.
- A graduate degree in any discipline is required.
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