Associate Director - Content Marketing, Colors

Jiostar Open · verified Sep 21, 2026

Mumbai Director Content Marketing

At a glance

Leadership Content Marketing role at Jiostar. Mumbai.

Pay not stated Content Marketing salary

RoleContent Marketing

SeniorityDirector

LocationMumbai

PostedAug 5, 2026 · 6w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and run launch and ongoing campaigns across TV, print, OOH, and on-ground channels
You'll shape creative briefs, key visuals, messaging frameworks, and campaign ideas from audience insight
You'll monitor show performance, assess campaigns after launch, and flag growth opportunities or risks
You'll keep shows visible through refreshed creative, platform presence, and coordinated Colors ecosystem activity
You'll align internal teams and outside agencies to deliver creative, media, production, and research work

What you bring

You bring a consumer-first approach and turn behavior, culture, and research into actionable marketing plans
You have experience running integrated campaigns across TV, digital, print, OOH, and PR
You understand Hindi GEC audiences, digital and social marketing, and TV metrics such as GRPs, Reach, and TSV
You hold a bachelor's or master's degree in marketing or a related field
You bring seven to nine years in marketing, brand, communications, advertising, or media

Who this fits

This role is based in Mumbai, India. You'll suit a marketer who combines creative judgment with disciplined execution, understands Hindi GEC audiences, and uses AI tools to improve pitches, ideas, copy, decks, and presentations.

From the employer

About the role:

This role sits within the Colors marketing team, responsible for designing and delivering high-impact launch and sustenance campaigns driven by strong consumer insights, creative excellence, and media effectiveness.

Roles and Responsibilities:

Show Launch & Campaign Execution: Plan and execute end-to-end launch and sustenance campaigns across TV, print, OOH, on-ground. Develop creative briefs, KVs, messaging frameworks, and campaign innovations aligned to consumer insights. Drive timely execution of promos, creatives, internal branding, and campaign rollouts.
Consumer Insight & Performance Orientation: Translate consumer behavior, cultural insights, and research findings into sharp marketing strategies. Track performance closely and conduct post-launch evaluations to identify learnings and optimisation opportunities. Proactively flag growth opportunities and red-flag issues for assigned shows.
Sustenance & Portfolio Management: Lead proactive sustenance planning to maintain slot health, audience engagement, and show visibility. Ensure regular creative refreshes, platform visibility, and integrated solutions across the Colors ecosystem.
Cross-Functional Collaboration: Work closely with internal teams including Digital, OAP, Graphics, Content, Traffic, Presentation, Sales, and Distribution. Coordinate with external creative, media, production, and research agencies for seamless execution.
Innovation & AI Usage: Leverage AI tools to optimise pitch development, creative ideation, copywriting, GTM decks, and presentations. Drive efficiency, speed, and quality improvements through smart use of technology.

Skills and Attributes:

Strong consumer-first thinking with ability to convert insights into effective marketing plans
Experience working on 360-degree marketing campaigns (TV, Digital, Print, OOH, PR)
High creative sensibility with strong execution rigour
Interest and understanding of Hindi GEC and audience behavior
Working knowledge of digital and social media marketing
Basic understanding of TV viewership metrics (GRPs, Reach, TSV)

Education & Experience:

Bachelor’s / Master’s degree in Marketing or related discipline
7–9 years of experience in Marketing / Brand / Communications / Advertising / Media