Digital Marketing Manager
At a glance
Manager-level Digital Marketing role at Weekday AI. Bengaluru ยท full-time.
Pay not stated Digital Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan and run paid campaigns on Meta and Google, setting them up to meet campaign KPIs
- Divide spend across campaigns, then adjust budgets to keep costs efficient
- Test ad creative and copy, improving them to lift clicks and conversions
- Research and segment audiences to reach prospects showing strong intent
- Set up tracking and attribution, review results, and share recommendations with leadership
What you bring
- At least three years managing Meta Ads and Google Ads campaigns at scale
- A bachelor's degree in marketing, business or a related area
- A record of producing measurable returns and beating campaign goals
Who this fits
This Bengaluru-based manager role suits someone who pairs campaign analysis with hands-on paid media execution. You'll mentor a junior media buying specialist and work with SEO, content and design teams. The role is onsite in Bengaluru.
From the employer
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฏ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฑ-๐ฏ๐ฑ ๐๐ฃ๐)
Experience: 3+ yrs
Location: Bengaluru, Karnataka, India
As a Digital Marketing Manager, you will lead the strategy and execution of paid media campaigns across Meta and Google platforms, driving measurable growth in brand visibility and customer acquisition. You will collaborate closely with crossโfunctional teams to align paid media initiatives with broader marketing goals, ensuring creative assets, landing pages, and messaging are optimised for conversion. Utilizing data-driven insights, you will manage budgets, refine targeting, and implement A/B tests to maximise ROI. Your role will involve continuous performance monitoring, reporting to senior stakeholders, and staying ahead of industry trends to keep campaigns innovative and competitive. In a fastโpaced B engaluru environment, you will combine analytical rigor with creative agility to elevate our digital presence and achieve ambitious revenue targets.
Requirements
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โข Develop and execute end-to-end paid media strategies on Meta and Google platforms to meet KPIs.
โข Allocate budgets across campaigns, ensuring optimal spend and costโefficiency.
โข Build, test, and optimise creative and copy for ads to maximise clickโthrough and conversion rates.
โข Conduct audience research and segmentation to target highโintent prospects effectively.
โข Implement sophisticated tracking, pixel setups, and attribution models to measure campaign success.
โข Analyse performance data, generate insights, and present actionable recommendations to leadership.
โข Collaborate with SEO, content, and design teams to create cohesive media plans.
โข Manage and mentor a junior media buying specialist, providing guidance and training.
โข Stay updated on platform policy changes, new ad formats, and industry best practices.
โข Forecast trends and recommend new tools or techniques to stay ahead of competitors.
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โข 3+ years of handsโon experience managing Meta Ads and Google Ads at scale.
โข Proven track record of delivering measurable ROI and surpassing campaign objectives.
โข Strong analytical mindset with proficiency in interpreting campaign data and dashboards.
โข Excellent communication skills, capable of translating metrics into strategic insights.
โข Comfortable working in a fastโpaced, collaborative environment.
โข Knowledge of adโtech tools, CRM integration, and campaign automation platforms.
โข Ability to adapt to shifting priorities and manage multiple projects simultaneously.
โข Detailโoriented with a focus on quality and compliance with platform policies.
โข Passion for digital marketing innovation and continuous learning.
โข Bachelor's degree in Marketing, Business, or a related discipline.
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