Digital Marketing Manager
At a glance
Manager-level Digital Marketing role at Weekday AI. Bengaluru ยท full-time.
Pay not stated Digital Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan digital campaigns around business goals, intended audiences and lead-generation needs
- Run Google search and display ads, adjusting campaigns to lift conversions and spend efficiency
- Build Facebook and Instagram campaigns, handling audience selection, retargeting, budgets and creative tests
- Track site visits, user behavior and conversions in Google Analytics, then report results and recommend changes
- Coordinate ad creative and landing pages with design and content teams; use Claude for copy and campaign planning
What you bring
- At least two years of hands-on digital marketing work, especially paid ads and campaign management
- Practical campaign experience with Google Ads and Meta advertising, plus Google Analytics conversion and behavior analysis
- Working familiarity with Meta Business Suite and Claude or comparable AI tools for marketing tasks
- You can interpret campaign data and apply audience segmentation, retargeting, conversion tracking and A/B testing
Who this fits
This manager role suits someone who can run paid campaigns and use performance data to improve them. It is based onsite in Bengaluru.
From the employer
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๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ด๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฏ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ด-๐ญ๐ฏ ๐๐ฃ๐)
Experience: 2+ yrs
Location: Bangalore
As a Digital Marketing Manager, you will spearhead end-to-end digital campaigns that drive measurable growth and brand visibility across various online platforms. In this role, you will leverage advanced analytics and creative insights to optimize paid media performance, while ensuring cohesive messaging across the digital space. You will collaborate closely with product, content, and sales teams to align marketing initiatives with business objectives and market demands. Your analytical rigor and strategic mindset will be critical in translating data insights into high-impact marketing actions, fostering continuous improvement and innovation in our digital footprint.
Requirements
Key Responsibilities
Digital Marketing Strategy: Plan and execute digital marketing campaigns aligned with business goals, target audiences, and lead-generation objectives.
Google Ads Management: Create, manage, and optimize search, display, and other relevant Google Ads campaigns to improve conversions and advertising efficiency.
Meta Advertising: Develop and manage paid campaigns across Facebook and Instagram, including audience targeting, retargeting, budget allocation, and creative testing.
Analytics and Reporting: Use Google Analytics to monitor website traffic, user behavior, conversion rates, campaign performance, and other key marketing metrics.
Meta Suite Management: Manage social media activities, schedule content, monitor engagement, and track performance using Meta Business Suite.
AI-Powered Marketing: Use Claude to assist with marketing copy, campaign ideas, audience research, content planning, and workflow improvements.
Campaign Optimization: Conduct A/B testing, analyze campaign data, refine targeting, and implement improvements to maximize return on ad spend (ROAS).
Content Coordination: Collaborate with design and content teams to develop compelling ad creatives, landing pages, and marketing materials.
Performance Tracking: Prepare regular reports on campaign results, identify trends, and recommend data-backed improvements.
Market Research: Monitor digital marketing trends, competitor activities, platform updates, and emerging opportunities to enhance campaign effectiveness.
What Makes You a Great Fit
2+ years of hands-on experience in digital marketing, particularly paid advertising and campaign management.
Practical experience managing campaigns through Google Ads and Meta Advertising platforms.
Proficiency in Google Analytics for tracking conversions, analyzing user behavior, and measuring marketing performance.
Familiarity with Meta Business Suite for social media publishing, engagement, and performance monitoring.
Experience using Claude or similar AI tools to support content creation, research, and marketing workflows.
Strong analytical skills and the ability to translate campaign data into actionable insights.
Understanding of audience segmentation, conversion tracking, retargeting, A/B testing, and digital marketing KPIs.
Good communication, organizational, and problem-solving skills.
A proactive, results-oriented mindset with the ability to manage multiple campaigns and meet performance targets.
A willingness to learn, experiment with new tools, and continuously improve digital marketing strategies.
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