[WEBTOON] Sr. Marketing Manager - D Comics Project
Senior General Marketing role at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands). El Segundo · full-time · $120,000–$160,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and launch major campaigns to win new readers and bring back inactive ones
- Coordinate internal teams and agencies as campaigns move from planning into market
- Direct the performance marketing agency and manage continuing paid media investment
- Test, measure, and refine campaigns to improve customer acquisition results
- Maintain the marketing calendar across internal and partner promotional schedules
What you bring
- At least seven years of marketing experience, preferably in entertainment or other fandom-focused sectors
- Demonstrated ability to build and improve growth and performance marketing campaigns
- Knowledge of comics audiences, fan communities, and how fans behave
- Experience coordinating across global teams, creative groups, and outside agencies
- Strong command of analytics, project organization, communication, and presentations
Who this fits
You’ll suit a hands-on senior marketer who cares about entertainment, comics, fandom, and culture. The role works across a global organization, requires collaboration without direct authority, and involves managing several moving pieces in a fast-paced setting. It is based onsite in El Segundo and reports to the Head of Marketing.
From the employer
WEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Sr. Marketing Manager to help it grow. This role reports to the Head of Marketing and will support all aspects of the marketing function with a focus on new marketing campaign development and paid media campaigns. The ideal candidate has extensive experience in entertainment or comic book marketing with a focus on growth marketing campaigns and is comfortable being hands-on in a lean environment.
It’s an exciting opportunity for someone who enjoys building brands, thrives in highly collaborative environments, and is passionate about entertainment, fandom, and culture.
Primary Responsibilities
-
Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones. Oversee all aspects of campaign development, working in conjunction with internal teams and agencies to bring new programs to market.
-
Oversee performance marketing agency to manage ongoing paid media spend. Develop hypotheses, design programs and optimize campaigns with an ongoing focus on improving customer acquisition metrics.
-
Track and report campaign performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
-
Explore new channels and partnerships to unlock new audiences and distribution opportunities.
-
Own the ongoing marketing calendar – tracking internal and partner schedules to ensure coordinated promotions across all key moments.
Required Qualifications
-
7+ years of marketing experience, ideally within entertainment or fandom-driven industries. Experience in the comics industry strongly preferred.
-
Strong understanding of growth marketing, with proven experience developing and optimizing performance marketing campaigns.
-
Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
-
Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
-
Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
-
Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
-
Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
-
Excellent communication, presentation, and storytelling skills.
-
Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.
-
Bilingual proficiency in English and Korean is a plus.
Salary Range and Description
-
$120,000 - $160,000 / annually
Please note, the above range is listed in USD.
Not this one either?
Claude or ChatGPT reads the other 21,707 for you.
Get better matches →