[WEBTOON] Marketing Manager, Partnerships
At a glance
Manager-level General Marketing role at WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands). El Segundo · full-time · $115,000–$145,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Take partnership campaigns from the first concept and pitch through launch, then assess how they performed
- Build collaboration ideas around WEBTOON stories, creators and fan communities, and present them in decks to partners and executives
- Set campaign goals, audiences, messages, channels, briefs, timelines, budgets and success measures
- Coordinate partner reviews, creative approvals, asset delivery and brand rules so campaigns are ready to launch
- Bring internal teams together across social, PR, creative, product and other functions, then turn campaign results into guidance for future work
What you bring
- At least five years in entertainment, brand or consumer marketing, including three years leading partnership campaigns
- A portfolio showing successful partnerships, with pitch materials, campaign plans and measurable results
- Experience building creative briefs and marketing plans and overseeing social, video and digital assets
- Knowledge of marketing channels such as social, influencer work, PR, performance marketing or live activations
Who this fits
This role suits a partnership marketer who can shape a pitch, present to senior external executives and bring teams together without formal authority. You’ll work on-site in El Segundo. The stated annual salary range is $115,000 to $145,000.
From the employer
The Brand Marketing team builds WEBTOON’s brand and connects our stories with audiences worldwide. We drive global brand campaigns, activations, and high-impact co-marketing partnerships with some of the biggest names in entertainment—including Disney, Paramount, Blizzard, and Dark Horse. Our partnership initiatives bring WEBTOON series and creators together with top-tier brands across music, gaming, TV, film, and comics.
We are a creative, collaborative team that values bold ideas and meticulous execution in equal measure. Every team member takes ownership from concept ideation to launch and post-campaign analysis, partnering closely with Content, Social, PR, and Creative to drive meaningful company-wide impact.
About the Role
- We are seeking an experienced, creative, and proactive Marketing Manager, Partnerships to spearhead end-to-end co-marketing and brand partnership campaigns. In this role, you will ideate, pitch, and execute strategic collaborations that celebrate WEBTOON IP and creators while engaging partner fanbases. You will sit at the nexus of pop culture, creative storytelling, and go-to-market execution, working directly with senior external partners and cross-functional teams to expand WEBTOON’s reach.
Key Responsibilities
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End-to-End Campaign Leadership: Lead integrated partnership marketing campaigns from initial concept and pitch through go-to-market execution, launch, and performance analysis.
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Creative Concepting & Narrative Pitching: Develop original partnership concepts that authentically link WEBTOON IP, creators, and fandoms with partner brands. Craft compelling pitch decks and present strategic narratives to prospective partners and executive leadership.
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Go-To-Market (GTM) Strategy: Own comprehensive GTM campaign plans, defining objectives, target demographics, core messaging, channel mix, creative briefs, production timelines, budgets, and KPIs.
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Partner Alignment & Governance: Serve as the primary marketing liaison with high-profile entertainment partners; manage creative approvals, asset delivery, and brand guideline compliance to ensure campaigns launch on time and on brand.
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Cross-Functional Collaboration: Partner with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety to execute integrated activations across in-app placements, social, experiential events, and paid channels.
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Data & Performance Measurement: Monitor, evaluate, and report on campaign KPIs and brand lift metrics, converting data into actionable insights and playbooks for future collaborations.
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Industry & Culture Trends: Maintain a deep pulse on trends in entertainment, fandom communities, creator culture, and brand partnerships to keep WEBTOON at the forefront of cultural conversations.
Minimum Qualifications
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5+ years of professional experience in entertainment, brand, or consumer marketing, including 3+ years directly leading co-marketing or brand partnership campaigns.
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Demonstrated Track Record: Proven portfolio of successful partnership campaigns with clear examples of pitch decks, GTM strategy, and measurable outcomes.
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Pitch & Storytelling Excellence: Exceptional deck creation and presentation skills, with comfort pitching ideas to senior external executives.
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Full-Funnel Campaign Experience: Hands-on experience developing creative briefs, marketing plans, and managing asset production across social, video, and digital channels.
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Ecosystem Knowledge: Solid understanding of the broader marketing mix, including social media, influencer marketing, PR, performance marketing, and experiential activations.
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Fandom Fluency: Genuine appreciation and understanding of fandom-driven audiences, online communities, and fan behavior (e.g., comics, manga, anime, gaming, or pop culture).
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Cross-Functional Influence: Demonstrated ability to lead cross-functional project teams, navigate ambiguity, and drive alignment without direct authority.
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Analytical & Organizational Acumen: Strong organizational and multi-tasking skills, with the ability to analyze campaign metrics and synthesize data into strategic takeaways.
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Communication Skills: Outstanding verbal and written communication skills.
Preferred Qualifications
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An active, established network of marketing and brand contacts across major entertainment studios, gaming publishers, music labels, or lifestyle brands.
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Familiarity with webcomics, digital storytelling platforms, or the broader creator economy.
Salary Range & Description
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$115,000 - $145,000 / annually
Please note, the above range is listed in USD.
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